The Automotive Service Industry Is Evolving—It’s Time Consumers Knew It

Most people don’t realize how much today’s automotive technicians and service advisors have leveled up.

Today’s ASC-certified technician isn’t just “turning wrenches.” They’re mastering advanced diagnostics, complex electronics, software-driven systems, EV technology, and continuous training just to stay current. Their work looks more like engineering than old-school repair.

And service advisors? They’ve become educators and trusted guides—helping customers understand their vehicle’s needs with clarity, transparency, and confidence.

But here’s the issue:  Many consumers still don’t know the difference between a highly trained shop and one that isn’t.

That's where the opportunity lies.

As an industry, we must do a better job of telling the story of what professional training, certification, and true expertise mean for safety, reliability, and long-term vehicle health.

Imagine if every customer understood:

• What certification really represents

• The ongoing training technicians complete behind the scenes

• How digital inspections and modern diagnostics protect them

• Why “cheapest” isn’t the same as “safest” or “most reliable”

  
  

When we highlight the skill, dedication, and professionalism happening in our shops every day, consumers start choosing the businesses that invest in their people—and the entire industry rises.

Better training = better service = safe roads

Let’s make that message impossible to miss.