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SAVE THE DATE
All Events
Webinars
Conference & Tradeshows
Workshops/Intensives



Tue, Nov 03


Nov 19, 2026, 8:00 AM – Nov 21, 2026, 5:00 PMThe Institute, HQ, 3789 Wall Ave, Ogden, UT 84405, USAElevate your service advisors in 3 days with targeted, hands-on training in value-building, communication, operations, conflict resolution, and growth. Boost their skills and drive your business forward.
Dec 07, 2026, 7:00 AM MST – Dec 09, 2026, 4:00 PM MSTTampa, Tampa, FL, USAExtraordinary Leadership, Empowered Lives. All humans are driven by our own individual needs and wants. Great Leaders understand this, creating pathways for their team members to grow, contribute and succeed from within themselves.
Apr 22, 2027, 8:00 AM – Apr 24, 2027, 5:00 PMThe Institute, HQ, 3789 Wall Ave, Ogden, UT 84405, USAElevate your service advisors in 3 days with targeted, hands-on training in value-building, communication, operations, conflict resolution, and growth. Boost their skills and drive your business forward.
Holiday Intensive BundleHoliday Intensive BundlePurchase BelowNow through January 16th, you can secure three Intensives for just $5,000. As an added holiday bonus, you’ll also get your choice of an Institute-branded 1/4 zip sweater or a Gear Up Coffee gift set with an Institute mug. This bonus is included at no additional cost, but only while supplies last.



Tue, Nov 03

Nov 19, 2026, 8:00 AM – Nov 21, 2026, 5:00 PMThe Institute, HQ, 3789 Wall Ave, Ogden, UT 84405, USAElevate your service advisors in 3 days with targeted, hands-on training in value-building, communication, operations, conflict resolution, and growth. Boost their skills and drive your business forward.
Dec 07, 2026, 7:00 AM MST – Dec 09, 2026, 4:00 PM MSTTampa, Tampa, FL, USAExtraordinary Leadership, Empowered Lives. All humans are driven by our own individual needs and wants. Great Leaders understand this, creating pathways for their team members to grow, contribute and succeed from within themselves.
Apr 22, 2027, 8:00 AM – Apr 24, 2027, 5:00 PMThe Institute, HQ, 3789 Wall Ave, Ogden, UT 84405, USAElevate your service advisors in 3 days with targeted, hands-on training in value-building, communication, operations, conflict resolution, and growth. Boost their skills and drive your business forward.

UPCOMING EVENTS FOR AUTOMOTIVE SHOP OWNERS AND PROFESSIONALS
Find out more information about our service advisor workshops, shop owner events, conferences, and more:
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