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SAVE THE DATE

  • WEBINAR: Turning Shop Calls Into Customers For Life
    WEBINAR: Turning Shop Calls Into Customers For Life
    Sep 16, 2026, 11:00 AM – 12:00 PM MDT
    The Institute Webinar Series
  • ASTA Expo 2026
    ASTA Expo 2026
    Thu, Sep 24
    Sep 24, 2026, 8:00 AM – Sep 27, 2026, 5:00 PM
    Raleigh, NC, Raleigh, NC, USA
    Enhance Your Automotive Knowledge
  • ASA WEBINAR with Cecil Bullard on The Keys to Your Financial Success: Understanding the Numbers
    ASA WEBINAR with Cecil Bullard on The Keys to Your Financial Success: Understanding the Numbers
    Oct 21, 2026, 11:00 AM – 12:00 PM MDT
    ASA Webinar Wednesday
    The numbers can be your best friend or your worst enemy.
  • MARS (MARKETING FOR AUTO REPAIR SHOPS) INTENSIVE, OCTOBER 26 - 28, 2026
    MARS (MARKETING FOR AUTO REPAIR SHOPS) INTENSIVE, OCTOBER 26 - 28, 2026
    Oct 26, 2026, 8:00 AM – Oct 28, 2026, 3:00 PM
    The Institute HQ, 3789 Wall Ave, South Ogden, UT 84405, USA
    Marketing at a high level is no longer optional—it’s essential. The best shops don’t just rely on referrals; they have a marketing system in place that brings in consistent business and keeps them ahead of the competition.
  • SEMA 2026
    SEMA 2026
    Tue, Nov 03
    Nov 03, 2026, 8:00 AM – Nov 06, 2026, 5:00 PM
    Las Vegas Convention Center, 3150 Paradise Rd, Las Vegas, NV 89109, USA
    LAS VEGAS CONVENTION CENTER
  • AAPEX 2026
    AAPEX 2026
    Tue, Nov 03
    Nov 03, 2026, 8:00 AM PST – Nov 05, 2026, 5:00 PM PST
    The Venetian Expo, Las Vegas, 201 Sands Ave, Las Vegas, NV 89169, USA
    Get Ready for the Road to Innovation at AAPEX
  • ASA WEBINAR with Kent Bullard on Managing Yourself
    ASA WEBINAR with Kent Bullard on Managing Yourself
    Nov 18, 2026, 11:00 AM – 12:00 PM MST
    ASA Webinar Wednesday
    "Managing Yourself: Personal Time Management Strategies for Ultimate Impact" is meticulously designed to empower ambitious individuals with the tools and techniques necessary to master the art of time management.
  • THE SERVICE ADVISOR 3-DAY INTENSIVE // NOVEMBER 19-21
    THE SERVICE ADVISOR 3-DAY INTENSIVE // NOVEMBER 19-21
    Nov 19, 2026, 8:00 AM – Nov 21, 2026, 5:00 PM
    The Institute, HQ, 3789 Wall Ave, Ogden, UT 84405, USA
    Elevate your service advisors in 3 days with targeted, hands-on training in value-building, communication, operations, conflict resolution, and growth. Boost their skills and drive your business forward.
  • (TENTATIVE) THE LEADERSHIP INTENSIVE SERIES, DEC 7-9, 2026
    (TENTATIVE) THE LEADERSHIP INTENSIVE SERIES, DEC 7-9, 2026
    Dec 07, 2026, 7:00 AM MST – Dec 09, 2026, 4:00 PM MST
    Tampa, Tampa, FL, USA
    Extraordinary Leadership, Empowered Lives. All humans are driven by our own individual needs and wants. Great Leaders understand this, creating pathways for their team members to grow, contribute and succeed from within themselves.
  • THE SERVICE ADVISOR 3-DAY INTENSIVE // MARCH 11 - 13
    THE SERVICE ADVISOR 3-DAY INTENSIVE // MARCH 11 - 13
    Mar 11, 2027, 8:00 AM – Mar 13, 2027, 5:00 PM
    The Institute, HQ, 3789 Wall Ave, Ogden, UT 84405, USA
    Elevate your service advisors in 3 days with targeted, hands-on training in value-building, communication, operations, conflict resolution, and growth. Boost their skills and drive your business forward.
  • LIMITED HOLIDAY BUNDLE: 3 Intensive Tickets + Free Gift
    LIMITED HOLIDAY BUNDLE: 3 Intensive Tickets + Free Gift
    Holiday Intensive Bundle
    Purchase Below
    Now through January 16th, you can secure three Intensives for just $5,000. As an added holiday bonus, you’ll also get your choice of an Institute-branded 1/4 zip sweater or a Gear Up Coffee gift set with an Institute mug. This bonus is included at no additional cost, but only while supplies last.
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UPCOMING EVENTS FOR AUTOMOTIVE SHOP OWNERS AND PROFESSIONALS

Find out more information about our service advisor workshops, shop owner events, conferences, and more: 

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