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SAVE THE DATE

  • ASA WEBINAR with Wayne Marshall on Culture Guides: Inspiring and Igniting Organizational Excellence
    ASA WEBINAR with Wayne Marshall on Culture Guides: Inspiring and Igniting Organizational Excellence
    Feb 18, 2026, 11:00 AM – 12:00 PM MST
    ASA Webinar Wednesday
    Turn your “employee handbook” into a living Culture Guide that people use.
  • WEBINAR: Ask Me Anything: Why Most Shops Aren’t as Profitable as They Think
    WEBINAR: Ask Me Anything: Why Most Shops Aren’t as Profitable as They Think
    Feb 18, 2026, 12:00 PM – 1:00 PM
    The Institute Webinar Series
  • WEBINAR: Ask Me Anything: Why Most Shops Aren’t as Profitable as They Think
    WEBINAR: Ask Me Anything: Why Most Shops Aren’t as Profitable as They Think
    Feb 18, 2026, 12:00 PM – 1:00 PM
    The Institute Webinar Series
  • VISION Hi-Tech Automotive Training & Expo
    VISION Hi-Tech Automotive Training & Expo
    Mar 05, 2026, 9:00 AM – Mar 08, 2026, 11:00 AM
    Overland Park, 6000 College Blvd, Overland Park, KS 66211, USA
    VISION Hi-Tech Training & Expo, presented by the Midwest Auto Care Alliance, provides the opportunity for you to expand your knowledge and gain new skills, all while networking with leading automotive service industry professionals.
  • THE LEADERSHIP INTENSIVE SERIES, MARCH, 2026
    THE LEADERSHIP INTENSIVE SERIES, MARCH, 2026
    Mar 23, 2026, 7:00 AM MDT – Mar 25, 2026, 4:00 PM MDT
    The Institute HQ, 3789 Wall Ave, South Ogden, UT 84405, USA
    Extraordinary Leadership, Empowered Lives. All humans are driven by our own individual needs and wants. Great Leaders understand this, creating pathways for their team members to grow, contribute and succeed from within themselves.
  • Seattle Automotive Training Expo (ATE)
    Seattle Automotive Training Expo (ATE)
    Mar 27, 2026, 8:30 AM – Mar 29, 2026, 11:30 AM
    Double Tree Hotel - Seattle Airport , 18740 International Blvd, Seattle, WA 98188, USA
    Get inspired, get motivated and get informed! This is your chance to experience top industry-leading trainers speak. Great topics that are not only relevant to our industry and today's economy, but inspirational too. So don't miss out!
  • Tektonic | Presented by tekmetric
    Tektonic | Presented by tekmetric
    Apr 09, 2026, 7:00 AM – Apr 11, 2026, 5:00 AM
    Marriott Marquis, Houston TX, 1777 Walker St, Houston, TX 77010, USA
    Join 1,000+ owners, advisors & techs for real-world playbooks, hands-on workshops and community that keeps America’s bays humming. Built for every shop, every role.
  • Advisor Spring Training 2026 (APG Spring Meeting)
    Advisor Spring Training 2026 (APG Spring Meeting)
    Apr 10, 2026, 8:00 AM MDT – Apr 11, 2026, 4:00 PM MDT
    The Institute, HQ, 3789 Wall Ave, South Ogden, UT 84405, USA
    Experience the power of community, strategy, and real-world training at the APG Spring Meeting: where the best ideas are shared and the industry's top advisors come to grow.
  • THE FINANCIAL INTENSIVE
    THE FINANCIAL INTENSIVE
    Apr 23, 2026, 8:00 AM – Apr 24, 2026, 5:00 PM
    The Institute HQ, Ogden, UT, USA
    This is a 2-Day event running from April 23 - 24, 2026
  • TOOLS 2026 with MAACA
    TOOLS 2026 with MAACA
    Apr 30, 2026, 8:00 AM – May 03, 2026, 5:00 PM
    Hershey Lodge | Hershey, PA, 325 University Dr, Hershey, PA 17033, USA
    Taking place April 29–May 3, 2026, at the Hershey Lodge in Hershey, Pennsylvania, this multi-day event brings together top instructors, hands-on learning, and the latest innovations in the automotive industry.
  • ASA WEBINAR with Michael Smith on Exit with Purpose: Designing a Succession Plan That Builds a Lasting Legacy
    ASA WEBINAR with Michael Smith on Exit with Purpose: Designing a Succession Plan That Builds a Lasting Legacy
    Jun 17, 2026, 11:00 AM – 12:00 PM MDT
    ASA Webinar Wednesday
    The automotive service industry is undergoing radical transformation. As an owner, your exit is not just a transaction—it’s the culmination of your life's work and the launchpad for your company’s next era.
  • THE SERVICE ADVISOR 3-DAY INTENSIVE // JUNE 25-27
    THE SERVICE ADVISOR 3-DAY INTENSIVE // JUNE 25-27
    Jun 25, 2026, 8:00 AM – Jun 27, 2026, 5:00 PM
    The Institute, HQ, 3789 Wall Ave, Ogden, UT 84405, USA
    Elevate your service advisors in 3 days with targeted, hands-on training in value-building, communication, operations, conflict resolution, and growth. Boost their skills and drive your business forward.
  • SWAP - Sunrise Tech Training and Expo
    SWAP - Sunrise Tech Training and Expo
    Jul 09, 2026, 8:30 AM – Jul 11, 2026, 5:00 PM
    Chandler, AZ, 5040 Wild Horse Pass Blvd, Chandler, AZ 85226, USA
  • ASA WEBINAR with Cecil Bullard on The Keys to Your Financial Success: Understanding the Numbers
    ASA WEBINAR with Cecil Bullard on The Keys to Your Financial Success: Understanding the Numbers
    Aug 19, 2026, 11:00 AM – 12:00 PM MDT
    ASA Webinar Wednesday
    The numbers can be your best friend or your worst enemy.
  • THE LEADERSHIP INTENSIVE SERIES, AUG 28 - AUG 30, 2026
    THE LEADERSHIP INTENSIVE SERIES, AUG 28 - AUG 30, 2026
    Aug 28, 2026, 7:00 AM MDT – Aug 30, 2026, 4:00 PM MDT
    ABC Repair Center, 12602 1st Ave S Burien WA 98168
    Extraordinary Leadership, Empowered Lives. All humans are driven by our own individual needs and wants. Great Leaders understand this, creating pathways for their team members to grow, contribute and succeed from within themselves.
  • MARS (MARKETING FOR AUTO REPAIR SHOPS) INTENSIVE, OCTOBER 26 - 28, 2026
    MARS (MARKETING FOR AUTO REPAIR SHOPS) INTENSIVE, OCTOBER 26 - 28, 2026
    Oct 26, 2026, 8:00 AM – Oct 28, 2026, 3:00 PM
    The Institute HQ, 3789 Wall Ave, South Ogden, UT 84405, USA
    Marketing at a high level is no longer optional—it’s essential. The best shops don’t just rely on referrals; they have a marketing system in place that brings in consistent business and keeps them ahead of the competition.
  • ASA WEBINAR with Kent Bullard on Managing Yourself
    ASA WEBINAR with Kent Bullard on Managing Yourself
    Nov 18, 2026, 11:00 AM – 12:00 PM MST
    ASA Webinar Wednesday
    "Managing Yourself: Personal Time Management Strategies for Ultimate Impact" is meticulously designed to empower ambitious individuals with the tools and techniques necessary to master the art of time management.
  • THE SERVICE ADVISOR 3-DAY INTENSIVE // DECEMBER 3-5TH
    THE SERVICE ADVISOR 3-DAY INTENSIVE // DECEMBER 3-5TH
    Dec 03, 2026, 7:00 AM – Dec 05, 2026, 4:00 PM
    The Institute, HQ, 3789 Wall Ave, Ogden, UT 84405, USA
    Elevate your service advisors in 3 days with targeted, hands-on training in value-building, communication, operations, conflict resolution, and growth. Boost their skills and drive your business forward.
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UPCOMING EVENTS FOR AUTOMOTIVE SHOP OWNERS AND PROFESSIONALS

Find out more information about our service advisor workshops, shop owner events, conferences, and more: 

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ASA WEBINAR with Wayne Marshall on Culture Guides: Inspiring and Igniting Organizational Excellence
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