This is a 2-Day event running from April 23 - 24, 2026

Taking place April 29–May 3, 2026, at the Hershey Lodge in Hershey, Pennsylvania, this multi-day event brings together top instructors, hands-on learning, and the latest innovations in the automotive industry.

The automotive service industry is undergoing radical transformation. As an owner, your exit is not just a transaction—it’s the culmination of your life's work and the launchpad for your company’s next era.

Elevate your service advisors in 3 days with targeted, hands-on training in value-building, communication, operations, conflict resolution, and growth. Boost their skills and drive your business forward.

Extraordinary Leadership, Empowered Lives. All humans are driven by our own individual needs and wants. Great Leaders understand this, creating pathways for their team members to grow, contribute and succeed from within themselves.

STX 2026 features more than 300+ new technical and business classes for an extensive, custom learning experience. Instructors include experts from OE brands and Worldpac Training Institute (WTI).

The numbers can be your best friend or your worst enemy.

Extraordinary Leadership, Empowered Lives. All humans are driven by our own individual needs and wants. Great Leaders understand this, creating pathways for their team members to grow, contribute and succeed from within themselves.

Marketing at a high level is no longer optional—it’s essential. The best shops don’t just rely on referrals; they have a marketing system in place that brings in consistent business and keeps them ahead of the competition.

LAS VEGAS CONVENTION CENTER

"Managing Yourself: Personal Time Management Strategies for Ultimate Impact" is meticulously designed to empower ambitious individuals with the tools and techniques necessary to master the art of time management.

Elevate your service advisors in 3 days with targeted, hands-on training in value-building, communication, operations, conflict resolution, and growth. Boost their skills and drive your business forward.

Extraordinary Leadership, Empowered Lives. All humans are driven by our own individual needs and wants. Great Leaders understand this, creating pathways for their team members to grow, contribute and succeed from within themselves.

Now through January 16th, you can secure three Intensives for just $5,000. As an added holiday bonus, you’ll also get your choice of an Institute-branded 1/4 zip sweater or a Gear Up Coffee gift set with an Institute mug. This bonus is included at no additional cost, but only while supplies last.