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SAVE THE DATE
All Events
Webinars
Conference & Tradeshows
Workshops/Intensives

Wed, Jun 17
Jun 25, 2026, 8:00 AM – Jun 27, 2026, 5:00 PMThe Institute, HQ, 3789 Wall Ave, Ogden, UT 84405, USAElevate your service advisors in 3 days with targeted, hands-on training in value-building, communication, operations, conflict resolution, and growth. Boost their skills and drive your business forward.
Thu, Jul 09
Mon, Jul 27Jul 27, 2026, 6:00 AM MDT – Jul 29, 2026, 3:00 PM MDTWashington, DC, USAExtraordinary Leadership, Empowered Lives. All humans are driven by our own individual needs and wants. Great Leaders understand this, creating pathways for their team members to grow, contribute and succeed from within themselves.
Wed, Aug 19Aug 19, 2026, 8:00 AM – Aug 23, 2026, 5:00 PMGaylord National Resort & Convention Cen, 201 Waterfront St, National Harbor, MD 20745, USASTX 2026 features more than 300+ new technical and business classes for an extensive, custom learning experience. Instructors include experts from OE brands and Worldpac Training Institute (WTI).
Wed, Aug 19
Aug 28, 2026, 7:00 AM MDT – Aug 30, 2026, 4:00 PM MDTABC Auto Repair, 12602 1st Ave S Burien WA 98168Extraordinary Leadership, Empowered Lives. All humans are driven by our own individual needs and wants. Great Leaders understand this, creating pathways for their team members to grow, contribute and succeed from within themselves.
Thu, Sep 24
Oct 26, 2026, 8:00 AM – Oct 28, 2026, 3:00 PMThe Institute HQ, 3789 Wall Ave, South Ogden, UT 84405, USAMarketing at a high level is no longer optional—it’s essential. The best shops don’t just rely on referrals; they have a marketing system in place that brings in consistent business and keeps them ahead of the competition.


Tue, Nov 03


Dec 03, 2026, 7:00 AM – Dec 05, 2026, 4:00 PMThe Institute, HQ, 3789 Wall Ave, Ogden, UT 84405, USAElevate your service advisors in 3 days with targeted, hands-on training in value-building, communication, operations, conflict resolution, and growth. Boost their skills and drive your business forward.
Dec 07, 2026, 7:00 AM MST – Dec 09, 2026, 4:00 PM MSTTampa, Tampa, FL, USAExtraordinary Leadership, Empowered Lives. All humans are driven by our own individual needs and wants. Great Leaders understand this, creating pathways for their team members to grow, contribute and succeed from within themselves.
Holiday Intensive BundleHoliday Intensive BundlePurchase BelowNow through January 16th, you can secure three Intensives for just $5,000. As an added holiday bonus, you’ll also get your choice of an Institute-branded 1/4 zip sweater or a Gear Up Coffee gift set with an Institute mug. This bonus is included at no additional cost, but only while supplies last.

Thu, Jul 09
Wed, Aug 19Aug 19, 2026, 8:00 AM – Aug 23, 2026, 5:00 PMGaylord National Resort & Convention Cen, 201 Waterfront St, National Harbor, MD 20745, USASTX 2026 features more than 300+ new technical and business classes for an extensive, custom learning experience. Instructors include experts from OE brands and Worldpac Training Institute (WTI).
Thu, Sep 24


Tue, Nov 03

Wed, Jun 17
Wed, Aug 19


Jun 25, 2026, 8:00 AM – Jun 27, 2026, 5:00 PMThe Institute, HQ, 3789 Wall Ave, Ogden, UT 84405, USAElevate your service advisors in 3 days with targeted, hands-on training in value-building, communication, operations, conflict resolution, and growth. Boost their skills and drive your business forward.
Mon, Jul 27Jul 27, 2026, 6:00 AM MDT – Jul 29, 2026, 3:00 PM MDTWashington, DC, USAExtraordinary Leadership, Empowered Lives. All humans are driven by our own individual needs and wants. Great Leaders understand this, creating pathways for their team members to grow, contribute and succeed from within themselves.
Aug 28, 2026, 7:00 AM MDT – Aug 30, 2026, 4:00 PM MDTABC Auto Repair, 12602 1st Ave S Burien WA 98168Extraordinary Leadership, Empowered Lives. All humans are driven by our own individual needs and wants. Great Leaders understand this, creating pathways for their team members to grow, contribute and succeed from within themselves.
Oct 26, 2026, 8:00 AM – Oct 28, 2026, 3:00 PMThe Institute HQ, 3789 Wall Ave, South Ogden, UT 84405, USAMarketing at a high level is no longer optional—it’s essential. The best shops don’t just rely on referrals; they have a marketing system in place that brings in consistent business and keeps them ahead of the competition.
Dec 03, 2026, 7:00 AM – Dec 05, 2026, 4:00 PMThe Institute, HQ, 3789 Wall Ave, Ogden, UT 84405, USAElevate your service advisors in 3 days with targeted, hands-on training in value-building, communication, operations, conflict resolution, and growth. Boost their skills and drive your business forward.
Dec 07, 2026, 7:00 AM MST – Dec 09, 2026, 4:00 PM MSTTampa, Tampa, FL, USAExtraordinary Leadership, Empowered Lives. All humans are driven by our own individual needs and wants. Great Leaders understand this, creating pathways for their team members to grow, contribute and succeed from within themselves.

UPCOMING EVENTS FOR AUTOMOTIVE SHOP OWNERS AND PROFESSIONALS
Find out more information about our service advisor workshops, shop owner events, conferences, and more:
Mon
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11:00 AM
ASA WEBINAR with Michael Smith on Exit with Purpose: Designing a Succession Plan That Builds a Lasting Legacy
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Day (1/3)
THE SERVICE ADVISOR 3-DAY INTENSIVE // JUNE 25-27
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THE SERVICE ADVISOR 3-DAY INTENSIVE // JUNE 25-27
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Day (3/3)
THE SERVICE ADVISOR 3-DAY INTENSIVE // JUNE 25-27
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SWAP - Sunrise Tech Training and Expo
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SWAP - Sunrise Tech Training and Expo
11
Day (3/3)
SWAP - Sunrise Tech Training and Expo
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