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SAVE THE DATE
All Events
Webinars
Conference & Tradeshows
Workshops/Intensives

Wed, Feb 18
Thu, Mar 05Mar 05, 2026, 9:00 AM – Mar 08, 2026, 11:00 AMOverland Park, 6000 College Blvd, Overland Park, KS 66211, USAVISION Hi-Tech Training & Expo, presented by the Midwest Auto Care Alliance, provides the opportunity for you to expand your knowledge and gain new skills, all while networking with leading automotive service industry professionals.
Mon, Mar 23Mar 23, 2026, 7:00 AM MDT – Mar 25, 2026, 4:00 PM MDTThe Institute HQ, 3789 Wall Ave, South Ogden, UT 84405, USAExtraordinary Leadership, Empowered Lives. All humans are driven by our own individual needs and wants. Great Leaders understand this, creating pathways for their team members to grow, contribute and succeed from within themselves.
Fri, Mar 27Mar 27, 2026, 8:30 AM – Mar 29, 2026, 11:30 AMDouble Tree Hotel - Seattle Airport , 18740 International Blvd, Seattle, WA 98188, USAGet inspired, get motivated and get informed! This is your chance to experience top industry-leading trainers speak. Great topics that are not only relevant to our industry and today's economy, but inspirational too. So don't miss out!
Thu, Apr 09


Thu, Apr 23
Thu, Apr 30Apr 30, 2026, 8:00 AM – May 03, 2026, 5:00 PMHershey Lodge | Hershey, PA, 325 University Dr, Hershey, PA 17033, USATaking place April 29–May 3, 2026, at the Hershey Lodge in Hershey, Pennsylvania, this multi-day event brings together top instructors, hands-on learning, and the latest innovations in the automotive industry.
Wed, Jun 17
Jun 25, 2026, 8:00 AM – Jun 27, 2026, 5:00 PMThe Institute, HQ, 3789 Wall Ave, Ogden, UT 84405, USAElevate your service advisors in 3 days with targeted, hands-on training in value-building, communication, operations, conflict resolution, and growth. Boost their skills and drive your business forward.
Thu, Jul 09
Wed, Aug 19
Aug 31, 2026, 7:00 AM MDT – Sep 02, 2026, 4:00 PM MDTSeattle, Seattle, WA, USAExtraordinary Leadership, Empowered Lives. All humans are driven by our own individual needs and wants. Great Leaders understand this, creating pathways for their team members to grow, contribute and succeed from within themselves.
Oct 26, 2026, 8:00 AM – Oct 28, 2026, 3:00 PMThe Institute HQ, 3789 Wall Ave, South Ogden, UT 84405, USAMarketing at a high level is no longer optional—it’s essential. The best shops don’t just rely on referrals; they have a marketing system in place that brings in consistent business and keeps them ahead of the competition.


Dec 03, 2026, 7:00 AM – Dec 05, 2026, 4:00 PMThe Institute, HQ, 3789 Wall Ave, Ogden, UT 84405, USAElevate your service advisors in 3 days with targeted, hands-on training in value-building, communication, operations, conflict resolution, and growth. Boost their skills and drive your business forward.
Dec 07, 2026, 7:00 AM MST – Dec 09, 2026, 4:00 PM MSTTampa, Tampa, FL, USAExtraordinary Leadership, Empowered Lives. All humans are driven by our own individual needs and wants. Great Leaders understand this, creating pathways for their team members to grow, contribute and succeed from within themselves.
Holiday Intensive BundleHoliday Intensive BundlePurchase BelowNow through January 16th, you can secure three Intensives for just $5,000. As an added holiday bonus, you’ll also get your choice of an Institute-branded 1/4 zip sweater or a Gear Up Coffee gift set with an Institute mug. This bonus is included at no additional cost, but only while supplies last.

Thu, Mar 05Mar 05, 2026, 9:00 AM – Mar 08, 2026, 11:00 AMOverland Park, 6000 College Blvd, Overland Park, KS 66211, USAVISION Hi-Tech Training & Expo, presented by the Midwest Auto Care Alliance, provides the opportunity for you to expand your knowledge and gain new skills, all while networking with leading automotive service industry professionals.
Fri, Mar 27Mar 27, 2026, 8:30 AM – Mar 29, 2026, 11:30 AMDouble Tree Hotel - Seattle Airport , 18740 International Blvd, Seattle, WA 98188, USAGet inspired, get motivated and get informed! This is your chance to experience top industry-leading trainers speak. Great topics that are not only relevant to our industry and today's economy, but inspirational too. So don't miss out!
Thu, Apr 09
Thu, Apr 30Apr 30, 2026, 8:00 AM – May 03, 2026, 5:00 PMHershey Lodge | Hershey, PA, 325 University Dr, Hershey, PA 17033, USATaking place April 29–May 3, 2026, at the Hershey Lodge in Hershey, Pennsylvania, this multi-day event brings together top instructors, hands-on learning, and the latest innovations in the automotive industry.
Thu, Jul 09

Wed, Feb 18
Wed, Jun 17
Wed, Aug 19


Mon, Mar 23Mar 23, 2026, 7:00 AM MDT – Mar 25, 2026, 4:00 PM MDTThe Institute HQ, 3789 Wall Ave, South Ogden, UT 84405, USAExtraordinary Leadership, Empowered Lives. All humans are driven by our own individual needs and wants. Great Leaders understand this, creating pathways for their team members to grow, contribute and succeed from within themselves.
Thu, Apr 23
Jun 25, 2026, 8:00 AM – Jun 27, 2026, 5:00 PMThe Institute, HQ, 3789 Wall Ave, Ogden, UT 84405, USAElevate your service advisors in 3 days with targeted, hands-on training in value-building, communication, operations, conflict resolution, and growth. Boost their skills and drive your business forward.
Aug 31, 2026, 7:00 AM MDT – Sep 02, 2026, 4:00 PM MDTSeattle, Seattle, WA, USAExtraordinary Leadership, Empowered Lives. All humans are driven by our own individual needs and wants. Great Leaders understand this, creating pathways for their team members to grow, contribute and succeed from within themselves.
Oct 26, 2026, 8:00 AM – Oct 28, 2026, 3:00 PMThe Institute HQ, 3789 Wall Ave, South Ogden, UT 84405, USAMarketing at a high level is no longer optional—it’s essential. The best shops don’t just rely on referrals; they have a marketing system in place that brings in consistent business and keeps them ahead of the competition.
Dec 03, 2026, 7:00 AM – Dec 05, 2026, 4:00 PMThe Institute, HQ, 3789 Wall Ave, Ogden, UT 84405, USAElevate your service advisors in 3 days with targeted, hands-on training in value-building, communication, operations, conflict resolution, and growth. Boost their skills and drive your business forward.
Dec 07, 2026, 7:00 AM MST – Dec 09, 2026, 4:00 PM MSTTampa, Tampa, FL, USAExtraordinary Leadership, Empowered Lives. All humans are driven by our own individual needs and wants. Great Leaders understand this, creating pathways for their team members to grow, contribute and succeed from within themselves.

UPCOMING EVENTS FOR AUTOMOTIVE SHOP OWNERS AND PROFESSIONALS
Find out more information about our service advisor workshops, shop owner events, conferences, and more:
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