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SAVE THE DATE
All Events
Webinars
Conference & Tradeshows
Workshops/Intensives



Thu, Sep 24
Wed, Oct 21
Oct 26, 2026, 8:00 AM – Oct 28, 2026, 3:00 PMThe Institute HQ, 3789 Wall Ave, South Ogden, UT 84405, USAMarketing at a high level is no longer optional—it’s essential. The best shops don’t just rely on referrals; they have a marketing system in place that brings in consistent business and keeps them ahead of the competition.


Tue, Nov 03


Nov 19, 2026, 8:00 AM – Nov 21, 2026, 5:00 PMThe Institute, HQ, 3789 Wall Ave, Ogden, UT 84405, USAElevate your service advisors in 3 days with targeted, hands-on training in value-building, communication, operations, conflict resolution, and growth. Boost their skills and drive your business forward.
Dec 07, 2026, 7:00 AM MST – Dec 09, 2026, 4:00 PM MSTTampa, Tampa, FL, USAExtraordinary Leadership, Empowered Lives. All humans are driven by our own individual needs and wants. Great Leaders understand this, creating pathways for their team members to grow, contribute and succeed from within themselves.
Mar 11, 2027, 8:00 AM – Mar 13, 2027, 5:00 PMThe Institute, HQ, 3789 Wall Ave, Ogden, UT 84405, USAElevate your service advisors in 3 days with targeted, hands-on training in value-building, communication, operations, conflict resolution, and growth. Boost their skills and drive your business forward.
Holiday Intensive BundleHoliday Intensive BundlePurchase BelowNow through January 16th, you can secure three Intensives for just $5,000. As an added holiday bonus, you’ll also get your choice of an Institute-branded 1/4 zip sweater or a Gear Up Coffee gift set with an Institute mug. This bonus is included at no additional cost, but only while supplies last.

Thu, Sep 24


Tue, Nov 03



Wed, Oct 21


Oct 26, 2026, 8:00 AM – Oct 28, 2026, 3:00 PMThe Institute HQ, 3789 Wall Ave, South Ogden, UT 84405, USAMarketing at a high level is no longer optional—it’s essential. The best shops don’t just rely on referrals; they have a marketing system in place that brings in consistent business and keeps them ahead of the competition.
Nov 19, 2026, 8:00 AM – Nov 21, 2026, 5:00 PMThe Institute, HQ, 3789 Wall Ave, Ogden, UT 84405, USAElevate your service advisors in 3 days with targeted, hands-on training in value-building, communication, operations, conflict resolution, and growth. Boost their skills and drive your business forward.
Dec 07, 2026, 7:00 AM MST – Dec 09, 2026, 4:00 PM MSTTampa, Tampa, FL, USAExtraordinary Leadership, Empowered Lives. All humans are driven by our own individual needs and wants. Great Leaders understand this, creating pathways for their team members to grow, contribute and succeed from within themselves.
Mar 11, 2027, 8:00 AM – Mar 13, 2027, 5:00 PMThe Institute, HQ, 3789 Wall Ave, Ogden, UT 84405, USAElevate your service advisors in 3 days with targeted, hands-on training in value-building, communication, operations, conflict resolution, and growth. Boost their skills and drive your business forward.

UPCOMING EVENTS FOR AUTOMOTIVE SHOP OWNERS AND PROFESSIONALS
Find out more information about our service advisor workshops, shop owner events, conferences, and more:
Mon
Tue
Wed
Thu
Fri
Sat
Sun
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11:00 AM
WEBINAR: Turning Shop Calls Into Customers For Life
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24
Day (1/4)
ASTA Expo 2026
25
Day (2/4)
ASTA Expo 2026
26
Day (3/4)
ASTA Expo 2026
27
Day (4/4)
ASTA Expo 2026
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30
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