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Anchor 1
UPCOMING EVENTS
Gear Performance Group Members get a seat in any & all workshops!

Fri, Apr 10
Tue, Apr 14WEBINAR: Live "Ask Me Anything" with Cecil & Lucas - Mastering Vehicle Diagnosis Using the 5 C’s /The Institute Webinar Series
Wed, Apr 22
Thu, Apr 23
Wed, Apr 29WEBINAR: From Shop Owner to Coach: Lessons from the Front Lines with Chad Whitely /The Institute Webinar Series
Thu, Apr 30Apr 30, 2026, 8:00 AM – May 03, 2026, 5:00 PMHershey Lodge | Hershey, PA, 325 University Dr, Hershey, PA 17033, USATaking place April 29–May 3, 2026, at the Hershey Lodge in Hershey, Pennsylvania, this multi-day event brings together top instructors, hands-on learning, and the latest innovations in the automotive industry.
Wed, Jun 17
Thu, Jun 25Jun 25, 2026, 8:00 AM – Jun 27, 2026, 5:00 PMThe Institute, HQ, 3789 Wall Ave, Ogden, UT 84405, USAElevate your service advisors in 3 days with targeted, hands-on training in value-building, communication, operations, conflict resolution, and growth. Boost their skills and drive your business forward.
Thu, Jul 09
Mon, Jul 27Jul 27, 2026, 7:00 AM MDT – Jul 29, 2026, 4:00 PM MDTWashington, DC, USAExtraordinary Leadership, Empowered Lives. All humans are driven by our own individual needs and wants. Great Leaders understand this, creating pathways for their team members to grow, contribute and succeed from within themselves.
Wed, Aug 19Aug 19, 2026, 8:00 AM – Aug 23, 2026, 5:00 PMGaylord National Resort & Convention Cen, 201 Waterfront St, National Harbor, MD 20745, USASTX 2026 features more than 300+ new technical and business classes for an extensive, custom learning experience. Instructors include experts from OE brands and Worldpac Training Institute (WTI).
Wed, Aug 19ASA WEBINAR with Cecil Bullard on The Keys to Your Financial Success: Understanding the Numbers /ASA Webinar Wednesday
Fri, Aug 28Aug 28, 2026, 7:00 AM MDT – Aug 30, 2026, 4:00 PM MDTABC Repair Center, 12602 1st Ave S Burien WA 98168Extraordinary Leadership, Empowered Lives. All humans are driven by our own individual needs and wants. Great Leaders understand this, creating pathways for their team members to grow, contribute and succeed from within themselves.
Mon, Oct 26Oct 26, 2026, 8:00 AM – Oct 28, 2026, 3:00 PMThe Institute HQ, 3789 Wall Ave, South Ogden, UT 84405, USAMarketing at a high level is no longer optional—it’s essential. The best shops don’t just rely on referrals; they have a marketing system in place that brings in consistent business and keeps them ahead of the competition.


Wed, Nov 18
Thu, Dec 03Dec 03, 2026, 7:00 AM – Dec 05, 2026, 4:00 PMThe Institute, HQ, 3789 Wall Ave, Ogden, UT 84405, USAElevate your service advisors in 3 days with targeted, hands-on training in value-building, communication, operations, conflict resolution, and growth. Boost their skills and drive your business forward.
Mon, Dec 07Dec 07, 2026, 7:00 AM MST – Dec 09, 2026, 4:00 PM MSTTampa, Tampa, FL, USAExtraordinary Leadership, Empowered Lives. All humans are driven by our own individual needs and wants. Great Leaders understand this, creating pathways for their team members to grow, contribute and succeed from within themselves.
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