top of page
automotive coach leading auto shop training

What We're About


"We strive for success, in the businesses and the lives of our clients, partners, and employees. We want to create professionalism and inspire pride in our industry... and do that with honesty, integrity, and compassion.


It's the Institute's mission to build strong businesses that provide the means for a meaningful and fulfilling life. If we can provide this for owners, managers, services advisors, technicians and any other automotive professionals out there, it raises our industry. Even if it's just one shop at a time..."

- Cecil Bullard, CEO & President

The Institute for Automotive Business Excellence

Our Foundation

Make an

We aspire to make a positive and impactful change for the businesses and people we work with.

Always be

We continuously 

innovate and improve  to maintain relevancy for ourselves and our clients. 

Do the Right Thing

With every action and decision we make with ourselves and  our clients, it's crucial that it's the right-best thing, always.

Enjoy What
You Do

Our businesses should inspire lives worth living and allow the means to seek out and enjoy how they're spent. 


 The customers, employees, owners, and even the business deserves an outcome that serves everyone.

Meet The Team


advanced local logo
business group resources logo
broadly logo
autoleap logo
facepay logo
iscan logo
shop marketing pros logo
institute team at napa conference

Want to Work With Us?

We'll reach out via email!

We're always looking for passionate & talented people to join our dedicated team! 

If improving the industry and helping small business owners build successful and fulfilling businesses is what inspires you, we know a group of people you should meet. 

Reach out and we'll set up a meeting!


- Business Coaches
- Group Facilitators
- Administrators
- Marketing Managers
bottom of page