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THE 8 CONCEPTS
IMPROVE ADVISOR CONFIDENCE
I WANT MY CUSTOMERS TO SAY
"THEY'RE CONFIDENT, THEY CARE, THEY KNOW WHAT THEY'RE DOING. I TRUST THIS SHOP ALREADY"
WHAT'S IN IT FOR YOU
INCREASING SALES THROUGH ENHANCING ADVISOR UNIQUE SELLING PROPOSITION
IMPROVE SERVICE
ADVISOR CONFIDENCE
INCREASE (ARO)
AVERAGE REPAIR ORDER
INCREASE CUSTOMER SATISFACTION
OPTIMIZE SHOP WORKFLOW EFFiCIENCY
WHY IT WORKS
TURNING ADVISOR MINDSET INTO MEASURABLE RESULTS
The Service Advisor Intensive re-writes how service advisors think, operate, and perform. Building around the one force that drives every sale, every referral, and every return visit. It connects:
Beliefs and mindset of the Advisor
Step-by-step workflow skills needed to succeed
Tools & levers Advisors pull to drive performance
Measurable KPIs that drive Advisor impact
Real-world outcomes that build business
YOU'LL FEEL THE DIFFERENCE THE MOMENT THEY'RE BACK IN THE SHOP
Whether you’re a new service advisor or a seasoned veteran, we’re bringing back the best advisor training this industry has ever seen for The 3-Day Service Advisor Intensive, covering everything you need to know to build relationships, convert sales, and give an industry leading customer experience.
Next Event
OGDEN, UT AUGUST 7-9, 2025
UPCOMING SERVICE ADVISOR INTENSIVES
ADVISORS HAVE SEEN...
ARO +20-28%
GP$ +30-42%
GP% +25-33%
SALES +32-38%
ALL WITHOUT INCREASING CAR COUNT.
ADVISOR RESULTS & DELIVERABLES
TESTING & CERTIFICATION
Advisors and Owners will begin with a pre-screening self-assessment to gauge current overall performance. Each day includes a knowledge-check test to ensure comprehension of the day's content. On the final day, advisors will take a comprehensive exam to determine their certification status. Those who pass will receive their certification to take home. For those who don't, we'll schedule a 1-on-1 coaching session to address areas of improvement and provide an opportunity to retake the assessment.
ONGOING SUCCESS PLAN
Advisors and Owners will begin with a pre-screening self-assessment to gauge current overall performance. Each day includes a knowledge-check test to ensure comprehension of the day's content. On the final day, advisors will take a comprehensive exam to determine their certification status. Those who pass will receive their certification to take home. For those who don't, we'll schedule a 1-on-1 coaching session to address areas of improvement and provide an opportunity to retake the assessment.
ADVISOR REPORT CARD
Advisors and Owners will begin with a pre-screening self-assessment to gauge current overall performance. Each day includes a knowledge-check test to ensure comprehension of the day's content. On the final day, advisors will take a comprehensive exam to determine their certification status. Those who pass will receive their certification to take home. For those who don't, we'll schedule a 1-on-1 coaching session to address areas of improvement and provide an opportunity to retake the assessment.
SERVICE ADVISOR CERTIFICATE
KENT BULLARD
COO & Partner
Passionate about helping people develop self-worth, seek worthy opportunities, and achieve a meaningful and fulfilling life, Kent has dedicated his life’s work to independent shop operators for over a decade, alongside some of the best consultants and shop owners within the industry. He consults, advises and speaks to building successful businesses that fulfill the owner, their employees & families, and serve their communities.
MARK SEAWELL
Head Facilitator
Mark Seawell, the guru of "Ahh-Ha" moments, boasts 20+ years in automotive aftermarket training. As a Senior Facilitator, Advisor Coach, and Instructor, he champions enjoyable learning experiences. Dedicated to fostering growth, Mark is committed to empowering individuals and businesses alike.
MEET YOUR INSTRUCTORS
CECIL BULLARD
Founder & CEO
Cecil J Bullard, a seasoned figure in the Automotive Service and Repair Industry, has excelled as a Tech, Service Advisor, Manager, and Owner of multiple successful shops. As Founder and CEO of the Institute, he champions unlimited opportunities in today's shops, offering consulting, training, and mentoring to thousands of Automotive Professionals worldwide.
WHAT YOU'LL LEARN
DAY 1
THE MINDSET SHIFT
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Shift Your Mindset for Stronger Sales Confidence
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Connect with Customers through Clear, Confident Communication
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Convert More Calls Into Appointments
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Optimize Scheduling for Better Shop Flow
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Track Performance Using Meaningful Metrics
“I want my advisors to lead with confidence and build trust from the very first call.”
DAY 2
THE SALES ENGINE
“I want higher AROs, fewer mistakes, and more work approved... without games.”
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Write Estimates That Protect Profitability
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Present Services Without Pressure
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Keep Work Moving Through The Shop
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Finish Strong With Every Customer
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Track Metrics That Matter
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Create Satisfied, Loyal Customers
DAY 3
THE FINISH LINE
“I want advisors I can trust to lead the counter, and bring customers back.”
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Practice Real Scenarios That Build Momentum
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Turn Plans Into Shop-Wide Action
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Measure Personal Growth And Shop Impact
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Validate Knowledge With Certification
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Walk Away With A Plan And A Win
WHAT’S INCLUDED
GENERAL ADMISSION
$3,495
Personality, Strength, and Performance Assessments
Daily Knowledge Checks & Owner Report Card
Boost your advisor career with Institute Recognized Certification
Walk away with scripts, processes, materials, and best practices for any service advisor
All Inclusive - Enjoy meals, materials, testing, training, and more
All Inclusive - Enjoy meals, materials, testing, training, and more
INSTITUTE CLIENT & MEMBER PRICE
$2,495
INSTITUTE CLIENTS BENEFIT FROM SPECIAL MEMBER PRICING - SAVE $1000!
JUST SOME OF WHAT’S COVERED
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Overcoming Objections
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Phone Skills
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Value Building
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Negotiation
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Psychology of Sales
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Estimating
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Scheduling
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Dispatch
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Ethical Selling
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Personality Types
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Advisor Workflow
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Financial Literacy
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Consultative Selling
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Level Setting
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Priority Matrix
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Experiential Training
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Overcoming Objections
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Margin vs Markup
