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Helpful Articles for the Automotive Professional
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The Automotive Service Industry Is Evolving—It’s Time Consumers Knew It
Most people don’t realize how much today’s automotive technicians and service advisors have leveled up. Today’s ASC-certified technician isn’t just “turning wrenches.” They’re mastering advanced diagnostics, complex electronics, software-driven systems, EV technology, and continuous training just to stay current. Their work looks more like engineering than old-school repair. And service advisors? They’ve become educators and trusted guides—helping customers understand their v

Wayne Marshall
Jan 21 min read


The Institute for Automotive Business Excellence and Herzberg Smith & Co Merge to Accelerate Growth
October 31, 2023 OGDEN, Utah – Cecil Bullard, Kent Bullard, Jimmy Lea, and The Institute for Automotive Business Excellence is proud to...

Kent Bullard
Nov 2, 20233 min read


NEW: Jimmy Lea Joins The Institute Team
Industry Star Jimmy Lea Joins The Institute as VP of Business Development The Institute for Automotive Business Excellence (The...

Kent Bullard
Apr 26, 20232 min read
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