The MARS Intensive—short for Marketing for Auto Repair Shops—is The Institute’s flagship program for shop owners who are ready to take their marketing out of neutral and launch it into high gear. Whether you’re a first-time flyer or already in orbit with a plan that needs better structure and results, MARS is your mission control. This isn’t a lecture or a seminar—it’s a full-scale, hands-on marketing bootcamp that helps you build a complete plan that’s ready for liftoff.

This program is designed for shop owners at any stage of the marketing journey. If you’re stuck on the launchpad, unsure how to get started, we’ll give you the guidance and ignition sequence you need. And if you’re already up and running but want to fine-tune your trajectory, MARS helps you calibrate and optimize your plan so you’re not wasting time, money, or momentum. This is your space to think bigger, act smarter, and steer your business into the growth zone.

By the end of the MARS Intensive, you’ll have more than just knowledge—you’ll have a mission-ready marketing strategy. You’ll walk away with a clear, customized roadmap that includes content calendars, campaign templates, brand messaging, and lead-generation strategies tailored to your shop. You’ll also develop your ideal customer profile, identify your strongest service offerings, and craft messaging that positions you as the go-to shop in your market. You won’t just leave with theory—you’ll return to your business ready to launch.

One of the most powerful things you’ll gain is clarity. You’ll no longer feel like marketing is a black hole where dollars disappear. Instead, you’ll understand exactly what’s happening, why it matters, and how to make it work for you. You’ll also build the confidence to lead your own marketing mission—whether that means managing a team, evaluating your agency, or doing it yourself with precision and purpose.

MARS is a 3-day live event designed to immerse you in a productive, energetic atmosphere where ideas take off. Each day blends guided instruction, focused working time, personalized feedback, and peer collaboration. Think of it as a launch simulator: you’ll build, test, adjust, and finalize your strategy with expert guidance every step of the way.

We cover every major component of effective marketing for modern auto repair shops. That includes your brand identity, local SEO, Google Maps strategy, paid advertising, email campaigns, content marketing, reputation management, review generation, and performance tracking. You’ll explore what channels make the most sense for your shop and how to make each one work like a well-tuned rocket engine. No filler—just real strategies and systems to help your business ascend.

Even better. MARS puts you back in the captain’s seat. It gives you the skills to lead, question, and evaluate the work being done on your behalf. You’ll learn how to define clear objectives, understand what success looks like, and hold your marketing partners accountable. Whether you’re managing a team, working with a vendor, or flying solo, MARS gives you the systems and insight to ensure you stay on course.

Nope. We’ll suggest some of our favorite tech, but everything we teach can be done using free or familiar tools. MARS is about execution, not overcomplication. You don’t need to build a space station—you just need a solid craft that gets you where you’re going.

The goal is simple: we want to send you back to your shop with a powerful, executable plan that drives real growth. You’ll have your year mapped out with a clear plan of action and what to do and when. You’ll be equipped to attract more customers, boost your average ticket, and create a marketing engine that keeps you ahead of the competition. No more floating. No more guesswork. Just a direct path toward profitability, visibility, and long-term momentum.

Because every day you wait is another day spent circling the same orbit. If marketing feels overwhelming, frustrating, or unpredictable, MARS is how you reclaim control. This is not just another class—it’s your launch sequence. With expert guidance, practical tools, and a crew of like-minded shop owners, you’ll finally have what you need to break through the noise and chart a bold new course. Ready for liftoff?