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Institute for Automotive Business Excellence Appoints Jennifer Hulbert as Director of Programs
Salt Lake City, UT – July 30th, 2026 – The Institute for Automotive Business Excellence today announced the appointment of Jennifer Hulbert as Director of Programs, a key leadership position designed to strengthen the organization's structure and support continued growth and impact within the automotive aftermarket.
This appointment reflects the Institute's commitment to building a strong leadership team focused on delivering consistent value, scalable operations, and high-impact programs for its clients.
"As we continue to grow, it's critical that we have clear leadership in the areas that drive our success," said Aaron Woods, President of The Institute for Automotive Business Excellence. "Jennifer brings passion and experience that will help us operate with greater clarity, discipline, and focus as we move forward."
Leading the Future of Institute Programs
As Director of Programs, Jennifer Hulbert will oversee the development and delivery of the Institute's training, coaching, and peer group programs. She will ensure that clients continue to receive impactful, results-driven experiences that support both business performance and leadership development.
Jennifer has built a reputation for developing leaders, coaching shop owners and managers, and creating meaningful learning experiences that drive measurable results. In her new role, she will continue to strengthen the Institute's educational offerings while ensuring programs remain relevant, consistent, and aligned with the evolving needs of today's independent automotive repair businesses.
Built for the Next Phase of Growth
Operating as part of Gear Group Holdings, LLC, the Institute is positioned to scale its impact through stronger infrastructure, leadership alignment, and strategic growth initiatives.
"This is an important step forward for the Institute," said Wayne Marshall, CEO of Gear Group Holdings, LLC. "As part of Gear Group Holdings, we're building a structure that allows us to be more intentional, more focused, and more impactful. With Jennifer stepping into this role, we're strengthening our ability to deliver consistent value to our clients while continuing to raise the standard across the industry."
About the Institute for Automotive Business Excellence
The Institute for Automotive Business Excellence is a premier coaching and training organization dedicated to helping independent automotive repair businesses achieve higher levels of leadership, profitability, and operational performance. Through peer groups, coaching programs, and leadership development initiatives, the Institute supports shop owners committed to building better businesses, better teams, and a stronger industry.
Media Contact
Stu Heywood, MBA
Director of Marketing
Institute for Automotive Business Excellence
385-238-4534
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Strong training programs can make a huge difference in automotive businesses because the industry involves much more than repairing cars. A friend who manages a small shop spends plenty of time on staff development, customer communication, compliance, and new technology. We were discussing industry services recently, and Intoxalock reviews came up while looking at how customers describe their experiences with automotive-related companies. Those conversations reminded me how useful structured programs can be for shop owners and managers. Jennifer Hulbert’s role sounds interesting because improving program organization can help automotive professionals learn from each other and build stronger businesses over time.
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