
WEBINAR: From Shop Owner to Coach: Lessons from the Front Lines with Chad Whitely
Wed, Apr 29
|The Institute Webinar Series


Time & Location
Apr 29, 2026, 11:00 AM – 12:00 PM
The Institute Webinar Series
About the Event
Join Jimmy Lea with special guest Chad Whitely for a powerful and relatable conversation centered around real-world experience, hard-earned lessons, and the journey of a shop owner committed to growing both his business and the industry.
In this webinar, Chad will share the story of Whitley Automotive in Locust, North Carolina, and the path that shaped him into the leader he is today. As a current shop owner, a member of the ASTA board, and now a coach with The Institute, Chad brings a unique perspective that blends day-to-day operational reality with a broader view of where the industry is heading.
This is not theory. It is experience built from years of running a shop, navigating challenges, building a team, and making the decisions that drive long-term success. Now, as a coach with The Institute, Chad is giving back by helping other shop owners apply those same lessons to their own businesses and accelerate their growth.
Jimmy and Chad will dive into the key moments that made the biggest impact, the lessons learned along the way, and how those experiences now influence how Chad supports and guides others. You will also gain insight into what top-performing shops are doing differently, where many shop owners get stuck, and how to break through to the next level.
If you are looking to grow your shop, strengthen your leadership, and learn from someone who is still actively in the trenches while helping shape the future of the industry, this webinar is one you will not want to miss.
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