WEBINAR: Driving Results with the Digital Menu Board: How Jeannie Light Uses Smart Technology to Educate & Engage

At Lighthouse Auto Repair in the Outer Banks of North Carolina, Jeannie Light and her team are leveraging the power of modern tools to create a next-level customer experience—and the Digital Menu Board from AutoNetTV is leading the charge. More than just a screen in the waiting room, this dynamic solution has become a powerful educational and suggestive selling tool. With engaging visuals and professionally curated content, the Digital Menu Board helps Jeannie’s team explain recommended services clearly, build trust, and guide clients toward smart maintenance decisions without the pressure. Customers see real value in their investment, and the visual reinforcement has helped the shops boost service acceptance rates while reducing confusion or hesitation around repairs. “It takes the awkwardness out of the conversation,” says Jeannie. “When clients see it right there on the screen, they get it.” The results speak for themselves. By elevating communication and consistently delivering a top-tier client experience, Jeannie’s shops proudly qualified as a NAPA Gold Certified AutoCare Center—a designation that recognizes excellence in customer service, facility standards, and ongoing training. The Digital Menu Board played a key role in helping meet those standards. With support from partners like AutoNetTV, The Institute, and NAPA AutoCare, shops like Lighthouse Auto Repair are proving that the right tools, combined with great people, can drive powerful business growth.