Tektonic | Presented by tekmetric

Tektonic is built for one purpose: helping shops get better results. You’ll get practical takeaways you can put to work immediately through a blend you won’t find anywhere else:

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• Hands-on Tekmetric training from the experts who built it

• Peer-led, real-world playbooks shaped by shops just like yours.

• A community-first experience designed for every role in the shop

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Grounded in data from 12,000+ shops nationwide, Tekmetric brings unmatched visibility into what successful shops do differently. Tektonic puts those patterns on stage so every shop can benefit. The Institute Speaker(s):

Crafting Dynamic Company Culture Guides: Inspiring and Igniting Organizational Excellence

Wayne Marshall || Friday || April 10th, 2026

Turn your dusty employee handbook into a living Culture Guide people actually read, reference, and rally around. In this hands-on workshop, led by The Institute’s CEO, Wayne Marshall, owners and managers learn how to translate lofty values into everyday behaviors, rituals, stories, and decision filters. Together, you’ll define clear standards for communication, accountability, and customer experience, then design a realistic rollout plan so your Culture Guide sticks, scales, and never sits forgotten on a shelf. Walk away with plug-and-play templates, sample language, and daily meeting agendas that make reinforcing culture simple, intentional, and sustainable for every leader in your organization.

BECOMING GREAT ON THE PHONE: YOU HAD ME AT HELLO!

Cecil Bullard || Saturday || April 11th, 2026

Becoming GREAT on the Phone teaches service advisors how to turn inbound calls into booked appointments and loyal customers. Customers decide in 4.5 seconds whether they’ll do business with you, so how you sound and what you say matters. In this fast-paced session, you’ll learn to answer with energy, guide the conversation, build value instead of quoting price, and confidently ask for the appointment. Using real call examples and practical scripts, we’ll show what works—and what kills the sale—so you can fix it fast and start winning more business on every call.