About PAVE Training

The Power of Joining Together

Leading automotive industry organizations from across the U.S. have joined together to provide this ultimate training event for automotive professionals.

PAVE your way to automotive success:

Industry Leading Instructors

24 Training Sessions over 2 days

Certificate available upon request

All sessions available on demand for 30 days with training materials when available.

The Institute Speaker(s):

Managing Yourself

Kent Bullard || Friday || January 16th, 2026 AM

In today's fast-paced world, managing time effectively is not just a skill but a necessity for achieving personal and professional success. "Managing Yourself: Personal Time Management Strategies for Ultimate Impact" is meticulously designed to empower ambitious individuals with the tools and techniques necessary to master the art of time management.

This transformative class offers a deep dive into the principles and practices that drive peak productivity and ensures that participants learn not just to manage their time but to master it through a blend of theoretical insights and practical exercises.

Participants leave equipped with essential skills for peak productivity and effective time management. In this class, you'll learn to prioritize tasks, plan strategically, overcome procrastination, and achieve a balanced work-life harmony. We offer insights into leveraging technology to streamline your routine and customize time management frameworks to fit your unique lifestyle. This course is designed to transform your approach to daily tasks and long-term goals, ensuring you lead a more organized, purposeful, and fulfilling life.

This class is not just about finding more hours in your day; it's about creating more value in the hours you have. Whether you're an aspiring entrepreneur, a seasoned executive, or someone looking to inject more purpose and balance into their daily routine, this course will equip you with the mindset and methods to achieve your objectives with efficiency and grace.

Join us to embark on a journey of self-discovery and transformation. Let's unlock your full potential and create a life that's not only productive but also meaningful and fulfilling.

• Prioritize Effectively: Learn to distinguish between what's urgent and what's important. Master the art of saying 'no' to distractions that do not align with your goals.

• Strategic Planning: Develop a foolproof personal and professional life plan that accommodates short-term tasks without losing sight of long-term objectives.

• Overcome Procrastination: Uncover the psychological barriers to productivity and learn strategies to overcome procrastination and decision fatigue.

• Leverage Technology: Integrate the latest apps and tools into your daily routine to streamline tasks, set reminders, and keep track of your commitments effortlessly.

• Customized Time Management Frameworks: Understand that one size does not fit all. Explore various time management frameworks and customize them to fit your unique lifestyle and work rhythm.

• Achieve Work-Life Harmony: Learn how to balance your professional aspirations with personal well-being, ensuring that success in one does not come at the expense of the other.

Don't just get more hours in your day, maximize the value and leverage of each moment.

This is focused on personal time management - not just tech time. This class offers crucial tools and tactics on leveraging the most valuable asset any one of us has… time.

Overcoming Objections in the Shifting Economy (Spanish)

Aldo Gomez || Friday || January 16th, 2026 AM

You’ve explained the repair. The estimate’s fair. The car needs the work.And then—boom: “Let me think about it.” “I’ll call you back.” “That’s too much.”

Sound familiar?

Objection Overruled is a high-impact workshop designed to arm your team with the tools, language, and mindset to handle objections like pros—without being pushy or defensive. We'll dig into why customers hesitate, what they're really saying, and how to respond in a way that builds trust and closes the sale.

You’ll learn how to:

• Identify the true objection hiding behind the words

• Use empathy, not pressure, to move the conversation forward

• Handle common objections like price, time, or “I need to talk to my spouse”

• Reframe the value of the repair so customers want to say yes

• Avoid the defensive back-and-forth—and stay in control of the call

This isn’t about canned responses. It’s about real conversations that connect, convert, and keep customers coming back.

 What You’ll Walk Away With:

• A battle-tested objection handling framework you can plug into any estimate

• Specific word tracks for the 5 most common customer pushbacks

• Roleplay-ready objection scenarios for training and coaching

• Confidence boosters to help advisors stay calm, clear, and in control

• A quick-reference “Objection Toolbox” to keep at the counter

¡Objeción Denegada!

Subtítulo: Superando Objeciones de Venta con Confianza y ClaridadInstructor: Aldo Gómez, The InstituteCategoría: Asesores de Servicio, Gerentes y Propietarios de Talleres que desean dejar de perder ventas por dudas, objeciones de precio o excusas como “te llamaré después”, y comenzar a cerrar con más claridad, confianza y credibilidad.Duración: 90 minutos, 3 horas (opcional: sesión adicional de práctica intensiva de objeciones)Incluye: Ejemplos en vivo, escenarios específicos del taller y ejercicios en equipo.Equipo Requerido: Proyector con cable HDMI, pantalla, micrófono de solapa, pizarrón con marcadores o rotafolio con marcadores de punta gruesa. Conexión de audio de 3.5mm y sistema de sonido (para salas grandes o con música).

Descripción:

Explicaste la reparación. La cotización es justa. El vehículo necesita el trabajo.Y de pronto—¡boom!: “Déjame pensarlo.” “Te llamo después.” “Está muy caro.”¿Te suena familiar?

¡Objeción Denegada! es un taller de alto impacto diseñado para equipar a tu equipo con las herramientas, el lenguaje y la mentalidad necesarias para manejar objeciones como verdaderos profesionales—sin sonar insistentes ni defensivos.

Profundizaremos en por qué los clientes dudan, qué es lo que realmente quieren decir, y cómo responder de una manera que genere confianza y cierre la venta con seguridad.

Aprenderás a:

• Identificar la verdadera objeción detrás de las palabras del cliente.

• Utilizar la empatía, no la presión, para avanzar en la conversación.

• Manejar objeciones comunes como el precio, el tiempo o “necesito hablar con mi pareja”.

• Reenfocar el valor de la reparación para que el cliente quiera decir “sí”.

• Evitar respuestas defensivas y mantener el control de la llamada o la conversación.

Esto no se trata de respuestas memorizadas—se trata de conversaciones reales que conectan, convencen y fidelizan.

Lo Que Te Llevarás:

• Un marco probado para manejar objeciones que puedes aplicar a cualquier presupuesto o presentación.

• Frases y guiones específicos para las 5 objeciones más comunes de los clientes.

• Escenarios listos para practicar en sesiones de rol o entrenamiento.

• Estrategias para mantener la calma, la claridad y el control durante cualquier objeción.

• Una práctica “Caja de Herramientas para Objeciones” para tener siempre a mano en el mostrador.

  
  

Sales and Customer Service: Connecting with Confidence

Aldo Gomez || Friday || January 16th, 2026 PM

In today’s competitive automotive repair market, exceptional customer service is the ultimate sales advantage.

Led by bilingual instructor Aldo Gómez, “Sales and Customer Service: Connecting with Confidence” gives Spanish-speaking service advisors, managers, and shop owners the tools to communicate clearly, build trust, and close more sales—while creating experiences customers rave about.

Through engaging discussions and real-world examples, participants will learn how to connect authentically with every customer, identify their true needs, and confidently present repair recommendations that inspire trust and action.

Key Topics Include:

• Winning First Impressions: How tone, empathy, and professionalism set the stage for success.

• The Psychology of Sales: Understanding customer motivations and tailoring your message to meet them.

• Building Trust through Transparency: Turning technical information into clear, confidence-building conversations.

• Handling Objections Gracefully: Using empathy and communication to overcome hesitation and secure commitment.

• Service with Heart: Delivering memorable experiences that turn one-time visitors into lifelong clients.

What You’ll Walk Away With:

• A repeatable framework for every customer interaction—from first contact to follow-up

• Communication strategies designed for bilingual shop environments

• Word tracks and scripts that feel natural, not forced

• Tools to transform objections into opportunities

• A “Customer Connection Playbook” to implement immediately

Call to Action:

Empower your Spanish-speaking team to deliver service that sells.Join Aldo Gómez and The Institute to master the art of connection, communication, and customer loyalty.

VERSIÓN EN ESPAÑOL

Ventas y Servicio al Cliente: Conectando con Confianza

Subtítulo: Elevando la Experiencia del Cliente en el Taller AutomotrizInstructor: Aldo Gómez, The Institute Categoría: Ventas, Servicio al Cliente, Administración de Negocios

Descripción:

En el mercado automotriz actual, el servicio al cliente excepcional no es una opción, es una ventaja competitiva.

Dirigido por el instructor bilingüe Aldo Gómez, “Ventas y Servicio al Cliente: Conectando con Confianza” brinda a los asesores de servicio, gerentes y dueños de talleres hispanohablantes las herramientas necesarias para comunicarse con claridad, generar confianza y cerrar más ventas—todo mientras ofrecen experiencias que los clientes nunca olvidan.

A través de ejemplos prácticos y escenarios reales del taller, los participantes aprenderán a conectar auténticamente con cada cliente, descubrir sus verdaderas necesidades y presentar recomendaciones de reparación con seguridad y empatía.

Temas Clave Incluyen:

• Primera Impresión Ganadora: Cómo el tono, la empatía y la actitud profesional influyen desde el primer “hola.”

• La Psicología de las Ventas: Comprender las motivaciones del cliente y adaptar el mensaje para generar confianza.

• Construyendo Confianza con Transparencia: Convertir información técnica en conversaciones claras y efectivas.

• Manejando Objeciones con Seguridad: Transformar la duda del cliente en una oportunidad para fortalecer la relación.

• Servicio con Corazón: Crear experiencias memorables que convierten a los clientes en promotores leales de tu taller.

Lo Que Te Llevarás:

• Un proceso repetible para cada interacción con el cliente, desde el primer contacto hasta el seguimiento

• Estrategias de comunicación diseñadas para equipos bilingües

• Guiones y frases efectivas que suenan naturales y profesionales

• Herramientas para transformar objeciones en oportunidades

• Un “Manual de Conexión con el Cliente” listo para aplicar en tu taller

Llamado a la Acción:

Empodera a tu equipo hispanohablante para ofrecer un servicio que vende.Únete a Aldo Gómez y The Institute para dominar el arte de la conexión, la comunicación y la lealtad del cliente.

Mastering Challenging Situations

Mark Seawell || Friday || January 16th, 2026 PM

Led by experienced instructor Mark Seawell, "Navigating Challenging Situations" provides shop owners, managers, and service advisors in the automotive repair industry with the essential skills and strategies to address and resolve conflicts before they escalate. From handling upset customers to managing disputes with vendors and fostering positive relationships among co-workers, this workshop equips participants with the finesse and confidence needed to navigate challenging situations with ease.

Key Topics Include:

- Wowing Upset Customers: Techniques for de-escalating tense situations, empathizing with customers, and finding mutually beneficial resolutions.

- Navigating Tricky Situations: Developing proactive approaches to identify and address potential conflicts before they escalate.

- Handling Vendor Disputes: Strategies for effectively communicating with vendors, resolving disputes, and maintaining productive business relationships.

- Co-workers Coming Together: Building teamwork and collaboration among co-workers to foster a positive and supportive work environment.

- Advisor Training: Enhancing communication skills and conflict resolution techniques to improve interactions with customers and colleagues.

- Shop Management Training: Equipping managers with the leadership skills necessary to address and resolve conflicts within the repair facility.

Certification: Upon completion of the workshop, participants will receive a certificate acknowledging their proficiency in conflict resolution and their commitment to fostering a positive work environment in the automotive repair industry.

Join us and discover how to transform challenging situations into opportunities for growth and collaboration in your repair facility!

Crystal Clear Communication

Ryan Daily || Saturday || January 17th, 2026 AM

Most shop problems? They don’t come from bad intentions—they come from bad communication.

Missed details. Mixed messages. Confused customers. Frustrated techs.And what could’ve been a simple fix becomes a full-blown fire.

Crystal Clear Communication is a practical, fast-paced workshop designed to help shop teams communicate clearly, confidently, and effectively—no matter the situation. It’s about saying the right thing the right way, so work flows better and stress stays low.

You’ll learn how to:

• Communicate expectations between advisors, techs, and managers

• Deliver repair info and estimates with clarity and confidence

• Avoid miscommunication that leads to comebacks, delays, or upset customers

• Speak with empathy—and authority—at the same time

• Ask better questions, listen actively, and confirm understanding

• Set communication standards that level up your whole shop culture

What You’ll Walk Away With:

• A communication checklist for high-efficiency service writing

• Messaging templates and “phrases that pay” for tough convos

• A framework for giving (and receiving) feedback without tension

• Common shop miscommunication scenarios—and how to fix them

• A printable “Clear Talk” Guide for daily use

  
  

Mastering the Art of Successful Customer Communication

Jimmy Lea || Saturday || January 17th, 2026 AM

What would you be willing to do in your business to be top-of-mind when your customer needs you? In this training you will learn how to communicate with specific personality types in ways that are super easy to execute. 

Knowing your customers motivational mindset gives you the advantage of creating intentional copy & content that targets their particular perspectives and drives them to your shop. Learn the specific scripts for phone calls, emails, text messaging, and post-cards that speak to them on a deeper level.