Fri, Feb 17|
Optimize Digital Marketing HQ
Jumpstart Your Automotive Business
Get on track with a 1-day workshop that features training on financials, leadership, marketing, staffing, operations, and sales. That's everything you need to have the best year yet!
Time & Location
Feb 17, 8:00 AM – 4:40 PM
Optimize Digital Marketing HQ , 3510 Hopkins Pl, Oakdale, MN 55128, USA
About the Event
Join The Institute, ODM, and Epicor teams for a 1-day workshop on Friday, February 17th at ODM Headquarters in Oakdale, Minnesota.
The workshop will help owners laser in on what really matters in some of the most important aspects of an automotive shop. Session topics include financials, leadership, marketing, staffing, operations and sales. Shop owners will walk away with actionable items to make 2023 their best year yet!
Here's a detailed look at just a few of the important lessons being covered during the 1-day workshop:
Financials - The Successful Shop Model
- Your business as a financial model
- Making projections for your businesss
Leadership - What Successful Leaders Do
- Your business organization, the ORG chart
- Positional goals and targets
Marketing - Everything is Marketing
- Defining the cars and customers you want
- 7 essentials of marketing strategy
Staffing - Building Your Team
- Finding the right people
- Training & onboarding process
Operations - Achieving Flow in Your Shop
- What holds a shop back from being successful
- How work flows through your business
Sales - Selling Service
- Inspections and expectations
- Selling value or volume
And so much more!
This ticket includes the 1-day workshop, its meals (breakfast and lunch), and networking opportunities. Access to hotel room block is also included here: https://bit.ly/3i3uzqQ