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Jumpstart Your Automotive Business
Jumpstart Your Automotive Business

Fri, Feb 17


Optimize Digital Marketing HQ

Jumpstart Your Automotive Business

Get on track with a 1-day workshop that features training on financials, leadership, marketing, staffing, operations, and sales. That's everything you need to have the best year yet!

Time & Location

Feb 17, 2023, 8:00 AM – 4:40 PM

Optimize Digital Marketing HQ , 3510 Hopkins Pl, Oakdale, MN 55128, USA

About the Event

Join The Institute, ODM, and Epicor teams for a 1-day workshop on Friday, February 17th at ODM Headquarters in Oakdale, Minnesota. 

The workshop will help owners laser in on what really matters in some of the most important aspects of an automotive shop. Session topics include financials, leadership, marketing, staffing, operations and sales. Shop owners will walk away with actionable items to make 2023 their best year yet! 

Here's a detailed look at just a few of the important lessons being covered during the 1-day workshop: 

Financials - The Successful Shop Model 

  • Your business as a financial model 
  • Making projections for your businesss 

Leadership - What Successful Leaders Do 

  • Your business organization, the ORG chart 
  • Positional goals and targets 

Marketing - Everything is Marketing 

  • Defining the cars and customers you want 
  • 7 essentials of marketing strategy 

Staffing - Building Your Team 

  • Finding the right people 
  • Training & onboarding process

Operations - Achieving Flow in Your Shop 

  • What holds a shop back from being successful 
  • How work flows through your business

Sales - Selling Service 

  • Inspections and expectations 
  • Selling value or volume 

And so much more! 


  • General Admission

    This ticket includes the 1-day workshop, its meals (breakfast and lunch), and networking opportunities. Access to hotel room block is also included here:




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