


Time & Location
Nov 04, 2025, 9:00 AM – Nov 06, 2025, 5:00 PM
Las Vegas, Las Vegas, NV, USA
About the Event
AAPEX Only AAPEX gives you the training, products, and insights to help you stay ahead today and prepare for tomorrow. Get a jump on new advancements and tackle your current challenges with our most robust training program yet. Meet suppliers who can provide innovations to give you an edge now, and global perspectives on where the industry is headed next. SEMA The SEMA Show offers an attendee experience like no other trade show on the planet. It's the best place to see thousands of the newest automotive performance products from new and iconic exhibitors, discover the latest product and vehicle trends, and develop essential skills by attending any one of the 99+ free education sessions – all of which are led by top industry professionals.
The Institute Speakers

The Institute Session Info:
Inside the Shop
Chaos to Control: Develop and Implementing SOP’s
Tuesday, Nov 4, 2025, 10:30 AM - 12:30 PM The Venetian, Galileo 901&902
Speaker: Kent Bullard. COO and Partner
The Institute for Automotive Business Excellence
Location: The Venetian, Galileo 901&902
Level: Advanced
Track: Inside the Shop
Format: Service Advisors & Shop Owners Description:
Take control of your business by mastering the tools and strategies to build a resilient, high-functioning organization. In this dynamic workshop, we’ll guide you through the process of creating and implementing effective Standard Operating Procedures (SOPs) that foster a culture of excellence, readiness for change, and streamlined operations. Learn how to develop processes that not only align your team but also adapt to evolving challenges, ensuring long-term growth and success. Gain practical insights into managing teams, driving accountability, and embedding structure into your organization for sustainable performance.
Key Takeaways:
Build a culture of accountability and adaptability.
Craft and implement SOPs that drive clarity and consistency.
Manage team dynamics for seamless process adoption.
Ensure your business is prepared to thrive amidst change and uncertainty.
Ideal for business owners, managers, and team leaders ready to transform their operations from chaos to control.
Emerging and Executive Leadership
Resolving Conflicts like a Pro: Mastering Customer Frustrations with Finesse: Handling customer frustrations more smoothly than a well-oiled machine.
Tuesday, Nov 4, 2025, 10:30 AM - 12:30 PM The Venetian, Galileo 903&904
Speaker: Mark Seawell. HEAD FACILITATOR / INSTRUCTOR
The Institute for Automotive Business Excellence
Location: The Venetian, Galileo 903&904
Level: Advanced
Description:
Embark on a transformative journey with renowned instructor Mark Seawell as he unveils the art of conflict resolution in "Resolving Conflicts like a Pro." In this immersive workshop, participants will discover the power of turning challenging situations into opportunities for positive growth and strengthened relationships.
Learn to wield the tools of precision communication, leveraging motivational levers to deftly navigate through customer frustrations with grace and ease. Embrace the satisfaction of transforming a customer's poor experience into one that inspires and builds lasting trust.
Advisors and managers alike will gain invaluable insights into enhancing communication, transforming problems into manageable hills, and guiding customers through memorable experiences that reinforce trust and satisfaction. Stay cool, calm, and collected in the face of calamity as you conquer insurmountable obstacles and conquer challenging customer conundrums.
Key Topics Include:
- Precision Communication: Mastering the art of precise communication to effectively address and resolve conflicts with clarity and empathy.
- Leveraging Motivational Levers: Understanding the psychological factors that motivate customers and using them to navigate through frustrations and objections.
- Transforming Problems into Opportunities: Learning strategies to view challenges as opportunities for growth and relationship-building, rather than obstacles to be avoided.
Join us and discover the secrets to resolving conflicts like a true professional, building stronger relationships, and achieving unparalleled success in your repair facility!