WEBINAR: The Diagnostic Fee Debate: Ask Me Anything with Cecil Bullard and Lucas Underwood

Diagnostic fees are one of the most talked about and misunderstood topics in the automotive repair industry.

Should you be charging them on every vehicle? If so, how much is the right amount? When does it make sense to waive them, and when does that decision actually hurt your business? More importantly, how do you communicate diagnostic fees to customers in a way that builds trust instead of creating resistance?

In this live Ask Me Anything session, Cecil Bullard and Lucas Underwood are opening the floor to answer these exact questions and more. This is not a scripted webinar. It is a real, unfiltered conversation around what is actually happening in shops today.

You will hear different perspectives on how top-performing shops approach diagnostic fees, how they structure them, and how they position the value behind them. From setting the right price, to creating consistency within your team, to handling the moment a customer pushes back, this session is designed to give you clarity around what works and why.

We will also dive into the communication side, which is where most shops struggle. How do you explain diagnostic time in a way customers understand? How do you shift the conversation from price to value? How do you train your advisors to confidently stand behind it every single time?

This is your opportunity to bring real scenarios from your shop and get direct feedback. Whether you are currently charging diagnostic fees and want to refine your process, or you have been hesitant to implement them at all, this session will help you think through it with guidance from two experienced industry leaders.