
WEBINAR: Retention is Not a Roll of the Dice: What Actually Brings Customer Back?
Wed, Oct 14
|The Institute Webinar Series
Do you know what actually makes customers come back to your shop?


Time & Location
Oct 14, 2026, 11:00 AM – 12:00 PM
The Institute Webinar Series
About the Event
A rewards card alone does not create loyalty. The real opportunity begins when customers engage by redeeming, referring, or supporting a local cause.
In this webinar, Marta Fuentes-Filp of Pit Crew Loyalty will share what shop data reveals about engaged customers and introduce the psychology that helps turn rewards into lasting relationships. You’ll learn how Competence, Autonomy, and Relatedness influence customer behavior, why discounts and rewards serve different purposes, and which practical strategies can help bring customers back.
This webinar also offers a preview of The Retention Road Rally, Marta and Jeff’s interactive session at MARS, where shop owners will explore the everyday decisions that move retention forward or send it back to the shop.
Register here: https://streamyard.com/watch/9sq3uxnDRP8i
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