
WEBINAR: Part 2: Using AI in Your Shop to Increase Performance
Wed, May 20
|The Institute Webinar Series
The shop owners who learn how to use AI well are going to have a major advantage over the next few years.


Time & Location
May 20, 2026, 11:00 AM – 12:00 PM
The Institute Webinar Series
About the Event
Part 2 takes everything from the first session and goes deeper. This is where you start using AI to its full potential. Instead of just understanding your numbers, you will learn how to use AI to analyze your data, uncover opportunities, and take action that leads to real growth.
This is an interactive, hands-on session where we will walk through how to use your shop’s real data, including repair orders, customer history, and performance reports, and feed it into AI tools to get meaningful insights. You will learn how to ask better questions, identify trends, and turn information into decisions that improve sales and efficiency.
We will also show how tools like ChatGPT, Claude, and Apollo can go beyond analysis and begin doing work for you. This includes helping you identify opportunities, improve productivity, and create systems that allow your shop to operate at a higher level.
Jonathan Seitzer returns in Part 2 to bring a deeper perspective on how AI is being used at a high level in SaaS and data-driven businesses, and how those same principles can be applied inside your shop. His experience building AI-driven products and scaling data platforms brings a practical, no-hype approach to using these tools in a way that actually drives results.
What you will learn:
1. How to use AI to analyze ROs, customer data, and trends
2. How to ask better questions and get better insights
3. How to use ChatGPT, Claude, and Apollo as tools in your shop
4. The next steps: use AI for productivity and execution
This session is about turning insight into action. You will leave with a clear understanding of how to use AI to its full potential in your shop, how to find new opportunities, and how to start driving real growth through better decisions and smarter systems.
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