WEBINAR: (Part 2) How To Markup Automotive Parts - Expert Strategies with Cecil Bullard of The Institute and John Heller

Welcome back auto shop coach and parts markup expert Cecil Bullard, Owner & CEO of The Institute for Automotive Business Excellence, and John Heller, Director of Product Marketing at PartsTech.

In Part 2 of this series, Cecil & John help you deepen their understanding of how to effectively implement and monitor a parts markup matrix and take another step towards achieving healthy parts margins for your shop. In this session, you will learn:

-How to effectively monitor your parts margins

-How to adjust your parts matrix to maintain the profitability your shop needs

-Common pitfalls to avoid in setting margins

-Answers to common concerns about increasing your shop’s parts pricing.

In Part 1, Cecil emphasized the critical role of healthy parts margins in your shop's profitability and introduced the concept of a parts markup matrix.

[Part 1: https://partstech.com/resource/webinar/on-demand-webinar-how-to-markup-automotive-parts-part-1/?utm_campaign=11136603-Q25_Amplify&utm_source=Partner&utm_medium=Event&utm_term=CTA&utm_content=CTI_Webinar_Replay] [Parts markup guide: https://partstech.com/resource/webinar/on-demand-webinar-how-to-markup-automotive-parts-part-1/]