
Survive or Thrive 2025: Accelerating Growth in the Diesel & Automotive Industry
Thu, May 15
|The Barn in Winchester
Cecil Bullard is back... this time, focusing on how to keep the money your shop earns. After last year’s deep dive into pricing and payroll, he’s shifting to profit retention, smarter financial habits, and building a business that funds the life you want.


Time & Location
May 15, 2025, 8:30 AM EDT – May 16, 2025, 6:00 PM EDT
The Barn in Winchester, 2661 Clintonville Rd, Winchester, KY 40391, USA
About the Event
Back for his second year at Survive or Thrive, Cecil Bullard returns with a new focus: how to keep the money your shop earns. Last year, Cecil broke down the numbers behind charging properly and paying fairly. This year, he’ll take it a step further—exploring profit retention, smart financial habits, and building a business that supports the life you want.
Presentation Details: Thursday May 15th @ The Barn
2661 Clintonville Rd. Winchester, KY 40391 2:35 PM to 5:30 PM – Cecil Bullard

About the Event:
The diesel and automotive industry isn’t just about turning wrenches and selling parts. It’s about adapting, innovating, and building businesses that stand the test of time. That’s exactly why Survive or Thrive was created. Hosted by Driven Warehouse Distributing (DWD), the wholesale arm of Thoroughbred Diesel, this two-day event in Winchester, Kentucky, is designed to equip shop owners, technicians, and industry professionals with the tools and knowledge to not just survive, but truly thrive in today’s evolving marketplace.
Now in its third year, Survive or Thrive 2025 continues to focus on real-world business strategies, cutting-edge industry trends, and hands-on training to help attendees take their shops to the next level.