Join the Mid-Atlantic Auto Care Alliance (MAACA) for the 2025 Super Saturday, the premier training event for automotive professionals in the Mid-Atlantic region. Building on the success of previous. years, this event offers an expanded lineup of seminars, hands-on training, and networking opportunities.

• Diverse Seminar Tracks: Covering topics such as Advanced Driver Assistance Systems (ADAS), diesel diagnostics, management strategies, and more.

• Hands-On Trianing: Interactive sessions led by industry experts, providing practical skills applicable to your shop.

• Trade Show: Explore the latest tools, technologies, and services from leading vendors

• Networking Opportunities: Connect with fellow professionals, share insights, and build lasting relationships

• Add-On Events: Additional classes and workshops available to enhance your learning experience.

The Institute Speakers

Crystal Clear Communication - Say It Right, Say It Once, Get It Done

Friday AM || November 14, 2025

Crystal Clear Communication is a practical, fast-paced workshop designed to help Service Advisors and shop teams communicate clearly, confidently, and effectively—no matter the situation. Avoid miscommunication that leads to comebacks, delays, or upset customers Communicate expectations between advisors, techs, and managers Deliver repair info and estimates with clarity and confidence Speak with empathy—and authority—at the same time. Ask better questions, listen actively, and confirm understanding Communication upgrades you can use immediately. Ideal for Service Advisors, Managers, and Shop Owners who want to sharpen communication between teams, customers, and throughout the workflow.

Mastering Advisor Presentations: THE MAP Workshop

Saturday PM || November 15, 2025

A unique blend of compelling sales presentations & effective conflict resolution techniques. - The 5 fundamental principles of sales presentations - The MAP Method - Persuasive presentations that effectively communicate the value of your services - Navigate sales discussions confidently, creating deeper connections with clients - Conflict - Turn negative experiences into positive outcomes - Strengthen customer relationships through Effective Resolution Ideal for both advisors & managers seeking to refine their communication skills & master the art of conflict resolution.