Automotive Training Expo (ATE) Spokane

Join us at ATE Spokane, one of the Northwest’s premier automotive training events, bringing together top industry professionals, educators, and shop owners for a weekend of hands-on learning and business growth. The Institute will be presenting at this year’s conference, sharing proven strategies and insights designed to help automotive businesses thrive. Don’t miss this opportunity to learn, network, and elevate your shop’s success.

The Institute's Speakers:

Our Speaker Schedule:

Reign Supreme in the Digital Realm: Master Your Recession-Proof Presence!

Presented by Jimmy Lea • Sponsored by The Institute

Friday, September 12 (8:30 am to 12:00 pm)

Welcome to the 21st where if you don’t exist digitally… you don’t exist. Grab your recession ready checklist for building a fool-proof foundation to establish your marketing superiority online. Step into the digital age and ensure your brand's immortality with "Is Your Digital Footprint Recession Ready?" led by the maestro of marketing, Jimmy Lea from The Institute. In this electrifying session, Jimmy unveils the keys to digital dominance, guiding you through the intricacies of establishing an unassailable online presence. Embrace the Revolution: Join Jimmy Lea on a journey to not just survive but thrive in the relentless digital landscape. Armed with a recession-ready checklist, you'll uncover the strategies to fortify your digital fortress and elevate your brand's visibility to unprecedented heights. Takeaways: 1. Master the Art of Digital Dominance: Gain expert insights into optimizing your online identity, ensuring you stand out amidst the digital noise.

2. Fortify Your Online Fortress: Learn how to navigate Google's algorithms, claim your social territories, and construct a resilient online presence impervious to economic downturns. 3. Future-Proof Your Brand: Equip yourself with the tools and techniques to confidently conquer the digital landscape, securing your brand's relevance and resilience for years to come. Don't let economic uncertainties dim your brand's shine. Secure your spot now and embark on a journey to digital supremacy!

LUNCH KEYNOTE

Presented by Jimmy Lea • Sponsored by The Institute

Friday, September 12 (1:00 pm to 2:00 pm)

We’ve all heard “there’s no ‘I’ in team,” but in the real world of running a shop, every win, and every failure, starts with individual actions. The truth is, strong teams are built one person at a time. Let’s discuss the 5 essential “I”s that turn struggling teams into synchronized units: • Introspection – Understand your role and impact on the team • Inquiry – Ask better questions to uncover better answers • Information – Use data, not drama, to make smarter decision • Inspiration – Motivate and energize the people around you • Implementation – Turn ideas into consistent action Whether you’re an owner trying to build a culture of accountability, a manager aligning people and process, an advisor improving communication, or a technician looking to lead from where you are, this session delivers actionable insight you can put to work immediately. Come ready to reflect, engage, and walk away with practical tools to transform your “me” into a powerful part of “we.”

The Motivated Advisor

Presented by Ryan Daily • Sponsored by The Institute

Friday, September 12 (1:00 pm to 4:30 pm)

Led by industry expert Ryan Daily, “The Motivated Advisor” is a comprehensive program designed to empower shop owners, managers, and service advisors with the tools and insights necessary to achieve peak performance and drive success in the automotive aftermarket.

This course delves deep into the dynamics of motivation, equipping participants with the knowledge and strategies to inspire and sustain high levels of motivation both within themselves and among their teams.

Through engaging discussions and practical exercises, attendees will gain a profound understanding of motivational principles and learn how to apply them effectively in the context of sales, marketing, leadership, and management within the automotive service industry.

Key Topics Include:

• Understanding Motivation: Exploring the psychological factors that drive human behavior and performance.

• Motivating Others: Techniques for inspiring and empowering team members to achieve their full potential.

• Motivating Yourself: Strategies for maintaining personal motivation and overcoming common obstacles.

• Leadership and Management: Leveraging motivational strategies to foster a positive work culture and drive organizational success.

• Sales and Marketing: Integrating motivational principles into sales and marketing strategies to boost customer engagement and loyalty.

Join us on a journey to unlock your full potential and become a driving force for success in the automotive service industry!

Certification: Upon completion of the course, participants will receive a certificate recognizing their mastery of motivational techniques and their commitment to excellence in automotive service.

Resolving Conflicts Like a Pro: Mastering Customer Frustrations with Finesse

Presented by Ryan Daily • Sponsored by The Institute

Saturday, September 13 (1:00 pm to 4:30 pm)

Embark on a transformative journey with renowned instructor Ryan Daily as he unveils the art of conflict resolution in “Resolving Conflicts like a Pro.” In this immersive workshop, participants will discover the power of turning challenging situations into opportunities for positive growth and strengthened relationships.

Learn to wield the tools of precision communication, leveraging motivational levers to deftly navigate through customer frustrations with grace and ease. Embrace the satisfaction of transforming a customer’s poor experience into one that inspires and builds lasting trust.

Advisors and managers alike will gain invaluable insights into enhancing communication, transforming problems into manageable hills, and guiding customers through memorable experiences that reinforce trust and satisfaction. Stay cool, calm, and collected in the face of calamity as you conquer insurmountable obstacles and conquer challenging customer conundrums.

Key Topics Include:

• Precision Communication: Mastering the art of precise communication to effectively address and resolve conflicts with clarity and empathy.

• Leveraging Motivational Levers: Understanding the psychological factors that motivate customers and using them to navigate through frustrations and objections.

• Transforming Problems into Opportunities: Learning strategies to view challenges as opportunities for growth and relationship-building, rather than obstacles to be avoided.

Join us and discover the secrets to resolving conflicts like a true professional, building stronger relationships, and achieving unparalleled success in your repair facility!