ASCCA Annual Training Conference

Get ready for one of the premier events in the California automotive repair industry! The Automotive Service Councils of California (ASCCA) invites anyone in the automotive industry to SAVE THE DATE for the 2025 Annual Training Conference, a weekend packed with top-tier training, invaluable networking, and opportunities to elevate your business.

Join fellow shop owners, service advisors, technicians, and industry partners for three days of cutting-edge education and insights, all designed to help you grow professionally and thrive in today’s ever-evolving automotive landscape.

📅 September 12–14, 2025

📍 Embassy Suites by Hilton San Francisco Airport Waterfront

The Institute's Speaker(s):

Course Name: The Institute for Automotive Business Excellence

Description: Led by industry expert Mark Seawell, "The Motivated Advisor" is a comprehensive program designed to empower shop owners, managers, and service advisors with the tools and insights necessary to achieve peak performance and drive success in the automotive aftermarket. This course delves deep into the dynamics of motivation, equipping participants with the knowledge and strategies to inspire and sustain high levels of motivation both within themselves and among their teams. Through engaging discussions and practical exercises, attendees will gain a profound understanding of motivational principles and learn how to apply them effectively in the context of sales, marketing, leadership, and management within the automotive service industry.

Date: Saturday, September 13th for a 3-hour class

Instructor: Mark Seawell

Company: The Institute for Automotive Business Excellence

*More Info To Be Determined