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Advisor Winter Training (APG Winter Meeting)
Advisor Winter Training (APG Winter Meeting)

Fri, Feb 02


The Institute Headquarters

Advisor Winter Training (APG Winter Meeting)

Are you ready to accelerate your automotive repair sales to new heights? Join us for a dynamic and hands-on workshop that will transform your approach to selling with the M.A.P. (Mastering Advisor Presentations) methodology and immersive role-playing exercises!

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Time & Location

Feb 02, 2024, 8:00 AM – Feb 03, 2024, 3:00 PM

The Institute Headquarters, 3789 Wall Ave, South Ogden, UT 84405, USA

About the Event


1. M.A.P. Mastery: Unlock the secrets of successful advisor presentations with our comprehensive M.A.P. training. Learn proven techniques to connect with customers, understand their needs, and close deals effectively. 2. Role-Playing Realism: Put your skills to the test in realistic role-playing scenarios designed to mimic the challenges you face daily in the automotive repair industry. Gain confidence, refine your USP, and overcome objections with expert guidance. 3. Customer-Centric Strategies: Discover the power of customer-centric selling. Explore innovative ways to build lasting relationships, create memorable experiences, and turn satisfied customers into loyal advocates for your repair services. 4. Effective Communication: Hone your communication skills to convey technical information in a way that resonates with customers. Learn to speak their language, making complex repairs and services easily understandable and compelling. 5. Closing the Deal: Master the art of closing deals with finesse. From handling objections to negotiating pricing, our workshop equips you with the tools and techniques to seal the deal confidently. 6. Boost Your Bottom Line: Implement strategies that not only enhance customer satisfaction but also drive revenue growth. From upselling to cross-selling, discover how to maximize each interaction for mutual benefit.

**Who Should Attend:** - Automotive Service Advisors - Repair Shop Owners - Sales and Marketing Teams - Technicians looking to enhance customer interaction skills

Each ticket includes training, meals (breakfast and lunch both days) entertainment, and networking opportunities. This event is tailored towards advisors, managers, and owners in our Advisor Performance Group, but is open to anyone looking to find why Institute-trained advisors are some of the best in the industry. 

Register today! 

Hotel Information: 

Hampton Inn - 2401 Washington Blvd, Ogden UT 84401 Room Rate: $118.00 - email Joey at for the corporate code. 


  • Advisor Fall Training Ticket

    This ticket includes training, meals (breakfast and lunch both days, with dinner the first night), fun, and networking opportunities for an advisor, manager, or owner.

    Sale ended



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