top of page
Screen Shot 2022-09-07 at 2.31.01 PM.png

AUTOMOTIVE BUSINESS COACHING FOR

Growth

CALL 1-385-238-4534 TO SPEAK TO OUR TEAM ABOUT THIS PROGRAM

Dark COACH Logo

Program Overview

The COACH program is coaching tailored to your shop and your position. Our coaches and instructors will pinpoint specific issues in your business that are holding you back. Then, they'll help you build an action plan and implement it, offering feedback and strategy aid along the way. 

​

When you're a COACH client, we'll help you: 

​

  • Outline your shop's potential 

  • Identify the biggest roadblocks

  • Create strategies for your goals

​

How do our coaches make this happen? By working off four pillars essential to any automotive consulting: 

​​

  • Education

  • Accountability

  • Support

  • Leadership

For Shop Owners, Managers, and Advisors

Who are ready to thrive in their automotive business and take that next step. 

craig team

20%

NET PROFIT WITH LESS CARS

AFTER COACHING WITH THE INSTITUTE

"The writing had been on the wall for years and I knew there was a better way... After some meetings and online discussions along with a brand-new business plan from Cecil, I felt we had a real plan that would work. 

Now, we work on less cars...still sell $25-30K a week...have a happy well-paid team and a net profit of at least 20%."
- Craig Zale, Owner of Craig's Car Care
& an absolutely great part of our industry.
Anchor 1

Program Features

Performance and Financial Reviews

Monthly online reviews of business and financial performance. Coaches will assess performance and review action plans.  and gain valuable support for achieving higher performance. 

Access to The Institute Summit & Workshops

Members are permitted 1 seat per workshop for any member of their staff to Institute Workshops. This includes The Institute Summit, a client celebration and training scheduled every other year. 

Individual Coaching Sessions

Meet with your coach every month to address the challenges and needs unique to your business. This is the perfect time to get support on the issues that matter most! 

Performance Management Dashboard

Access to the GEAR for Shops Dashboard, an API integration that tracks KPIs and business management metrics for in-depth shop performance reporting and training. 

Specialized Online Curriculum

Specific courses and resources will be assigned to you based on your role and responsibilities. Available via our course library, this curriculum can be accessed whenever and wherever. 

And so much more! 

Our COACH program is the first step for automotive professionals looking to grow their business. Talk with our expert to find out how coaching can take you to the top. 

Anchor 2

Find out for yourself how coaching can help your business grow. 

Anchor 3
Screen Shot 2022-09-07 at 2.31.36 PM

Why not reach out and set up a complimentary business analysis from one of our consultants?

Additional Benefits

Coaching clients get special offers on the items below.

ADVISOR PERFORMANCE GROUP PROGRAM

Save over $250 a month on expert-level sales training and peer performance community.

MANAGER PERFORMANCE GROUP PROGRAM

Save over $250 a month on operations management training for Multi-Shop Growth.

ATTENDANCE TO INSTITUTE WORKSHOPS

We include attendance to clients in the program at no additional charge. 1 seat per workshop for any of your staff. Find a list of workshops on our events page.

SAVE ON INSTITUTE CONFERENCES

Save over $200 per seat at any Institute Conference outside our annual summit!

SAVE ON A FULL SHOP EVALUATION
& ASSESSMENT

Save up to $2,000 on a 2-day, on-site evaluation of your business from top to bottom.
Anchor 4
bj%20an%20craig%20wwd%20wixhomepage

Schedule a call with our team and find the coach for you 

Book an interview with our business expert to determine whether coaching is the right fit for your needs. 

Once your application is accepted, our head coach will schedule a meeting to place you with the right coach. 

You'll meet your coach and start your path towards success!

Inquire
Anchor 5
bottom of page