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You asked for it, we listened! Wether you’re a new service advisor, or a seasoned veteran we’re bringing back the best advisor training this industry has ever seen for a 5-day advisor intensive covering everything you need to know to build relationships, convert sales, and give an industry leading customer experience.
OGDEN, UT OCTOBER 8-12, 2024
Advisor Have Seen...
ARO +20-28%
GP$ +30-42%
GP% +25-33%
SALES +32-38%
all without increasing car count.
What You'll Learn
DAY 2
COMMUNICATION SKILLS
Navigating the delicate art of negotiation, conflict resolution, and customer objections.
DAY 3
OPERATIONS & WORKFLOW
Learn to streamline and optimize the workflow & operations for peak shop efficiency
DAY 4
OVERCOMING OBJECTIONS
Navigating the delicate art of negotiation, conflict resolution, and customer objections.
DAY 5
IMPLEMENTATION & ACTION PLAN
Define your next actionable steps to for continued success delivering the best on-going results
WHAT’S INCLUDED
GENERAL ADMISSION
$6,495
Personality, Strength, and Performance Assessments
Daily Knowledge Checks & Owner Report Card
Boost your advisor career with Institute Recognized Certification
Walk away with scripts, processes, materials, and best practices for any service advisor
All Inclusive - Enjoy meals, materials, testing, training, and more
All Inclusive - Enjoy meals, materials, testing, training, and more
INSTITUTE CLIENT & MEMBER PRICE
$4,995
INSTITUTE CLIENTS BENEFIT FROM SPECIAL MEMBER PRICING - SAVE $1500!
Learn what goes into creating value and how to craft a clear value presentation
DAY 1
VISION & VALUE PROPOSITION
WHAT YOU GET
TESTING & CERTIFICATION
Advisors and Owners will begin with a pre-screening self-assessment to gauge current overall performance. Each day includes a knowledge-check test to ensure comprehension of the day's content. On the final day, advisors will take a comprehensive exam to determine their certification status. Those who pass will receive their certification to take home. For those who don't, we'll schedule a 1-on-1 coaching session to address areas of improvement and provide an opportunity to retake the assessment.
ADVISOR REPORT CARD
Advisors and Owners will begin with a pre-screening self-assessment to gauge current overall performance. Each day includes a knowledge-check test to ensure comprehension of the day's content. On the final day, advisors will take a comprehensive exam to determine their certification status. Those who pass will receive their certification to take home. For those who don't, we'll schedule a 1-on-1 coaching session to address areas of improvement and provide an opportunity to retake the assessment.
ONGOING SUCCESS PLAN
Advisors and Owners will begin with a pre-screening self-assessment to gauge current overall performance. Each day includes a knowledge-check test to ensure comprehension of the day's content. On the final day, advisors will take a comprehensive exam to determine their certification status. Those who pass will receive their certification to take home. For those who don't, we'll schedule a 1-on-1 coaching session to address areas of improvement and provide an opportunity to retake the assessment.
JUST SOME OF WHAT’S COVERED...
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Overcoming Objections
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Phone Skills
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Value Building
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Negotiation
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Psychology of Sales
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Estimating
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Scheduling
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Dispatch
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Ethical Selling
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Personality Types
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Advisor Workflow
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Financial Literacy
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Consultative Selling
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Level Setting
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Priority Matrix
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Experiential Training
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Overcoming Objections
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Margin vs Markup
INCREASE CUSTOMER SATISFACTION
INCREASE (ARO)
AVERAGE REPAIR ORDER
IMPROVE SERVICE
ADVISOR CONFIDENCE
OPTIMIZE SHOP 
WORKFLOW EFFiCIENCY
BETTER BUSINESS BETTER LIFE BETTER INDUSTRY
TESTIMONIALS
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“This Leadership Intensive should be required learning for all companies interested in high-performance and M&A growth”
Calvin Fearing
General Manager of Village Autoworks, Executive of Straightway Tire & Auto
“This Leadership Intensive has become the baseline foundation of our company’s industry leading growth and financial performance”.
Brian Bates
CEO of EAS Tire & Auto, Co-Founder of Straightaway Tire & Auto
"I wanted you to know that last week's class was one of the very best classes I've ever been to! Exceptional material and exceptional presentation. I look forward to implementing what I've learned with my current and future team. All the concepts we learned were things I had held in my mind that I want to accomplish with my company and company culture (much less structured in my mind. Haha). From being a human-centric organization, to helping teammates reach their fullest potential, to creating those sticky relationships that keep people on the team long term. Very exciting stuff! I really do believe if you can get your team all rowing in the same direction that the possibilities are far greater than I can currently imagine. As it says in You2, "if you're going to doubt anything, doubt your limits".
Todd Bishop
Owner of VW Specialities
WHEN AND WHERE
September 9th - 11th, 8:00 AM – 5:00 PM