
WEBINAR: Turning Shop Calls Into Customers For Life
Wed, Sep 16
|The Institute Webinar Series


Time & Location
Sep 16, 2026, 11:00 AM – 12:00 PM MDT
The Institute Webinar Series
About the Event
Every phone call is an opportunity to build trust, calm a concerned customer, gain new business, and show people what makes your shop different. For many customers, that phone call is their first real interaction with your shop. How your team answers the phone, listens, communicates, and follows through can be the difference between gaining a new customer or losing them to another shop.
Join Jeannie Light of Lighthouse Auto Repair in Manteo, North Carolina, for a conversation about creating a customer communication experience that feels personal, professional, and consistent.
Jeannie has seen firsthand how better phone skills, stronger communication, and clear expectations can lead to concrete results in the shop. When a team knows how to handle calls with confidence, listen to what customers are really asking for, and communicate value clearly, it can lead to more appointments, stronger customer relationships, and a better overall experience.
She will share what customers want and need to hear when they call a repair shop, how service advisors can build trust before the vehicle ever enters the building, and why small improvements in communication can make a big difference. Better communication can help customers feel more comfortable choosing your shop, more confident in the service they receive, and more likely to return the next time they need repairs or maintenance.
For shop owners, strong phone skills are about much more than simply answering the phone. They can help your shop turn more calls into appointments, gain more customers, reduce confusion, and create a better experience from the first conversation through the entire repair process. When customers feel listened to, informed, and taken care of, they are more likely to trust your shop, come back again, and recommend your business to others.
This webinar will also focus on the broader communication tools and services provided by Call InBound, along with the people and processes that make those tools effective. It is designed for shop owners, managers, and service advisors who want to improve communication, gain more customers, create a better customer experience, and build the kind of loyalty that keeps people coming back to the shop.
Register Now: https://streamyard.com/watch/KayQGucJwhvc
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