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ASTE - Automotive Service & Technology Expo
ASTE - Automotive Service & Technology Expo

Thu, Sep 28



ASTE - Automotive Service & Technology Expo

ASTE 2023 is not just an event; it's an immersive journey into the future of the automotive industry. Engage in empowering sessions, discover revolutionary products, and connect with passionate professionals. REGISTER AT:

Time & Location

Sep 28, 2023, 8:00 AM – Sep 30, 2023, 8:00 AM

SHERATON IMPERIAL HOTEL, 4700 New Raleigh Hwy, Durham, NC 27703, USA

About the Event

🚗 Automotive Service and Technology Expo (ASTE) 2023: Elevate Your Automotive Future 🛠️

The Institute is proud to be attending ASTE in full force! With 5 expert instructors across 8 in-depth business mastery training, you can be sure this event is something you don't want to miss!

📚 Our Expert-Led Institute Classes:


  • Selling Automotive Service in a Down Economy with Cecil Bullard// Dive into strategies and tactics tailored for challenging economic climates. Stay resilient and thrive when others struggle.
  • The Ultimate MAP Class (Mastering Advisor Presentations) with Mark Seawell// Unlock the secrets of impactful presentations, ensuring every pitch and proposal leaves a lasting impression.


  • Strategies for Building a Resilient Workforce with Kent Bullard// Cultivate a team that can weather any storm. Discover hiring practices, training techniques, and morale-boosting strategies that ensure long-term success.
  • Mastering the Art of Successful Communication with Jimmy Lea// From client interactions to team meetings, transform your communication approach for efficiency, clarity, and impact.
  • Increasing Productivity and Labor Profits with Cecil Bullard// Harness proven methods to elevate productivity and drive unparalleled profit margins.
  • Mastering the 10 Steps to Profitability with Aaron Woods// Navigate a step-by-step guide to maximizing profitability, ensuring a thriving and sustainable business future.


  • Becoming Great on the Phone with Cecil Bullard// In a digital age, phone skills are paramount. Perfect your telephonic interactions for improved client relations and sales success.
  • Optimizing Your Growth, Investment & Exit Strategy Options with Michael Smith// Plan for tomorrow today. Whether it's business expansion, investments, or an eventual exit, have the roadmap to make informed decisions.

Why ASTE 2023 is Unmissable:

📖 SEMINARS: Over 50 seminars beckon, covering a spectrum of topics. Whether you’re looking to deep dive into electric vehicle diagnostics or refine your management and marketing finesse, ASTE 2023 has you covered.

🎪 TRADE SHOW: Step into a world of innovation. From tools that redefine automotive repair to services that streamline business operations, our vendor showcase is a treasure trove of industry advancement.

🥂 SOCIAL EVENTS: Networking takes a festive turn. Rub shoulders with industry leaders at the Casino Night, celebrate the incredible women of automotive at the Women’s Dinner, and create lasting memories at the Saturday Closeout Party.

🔥 WHAT’S NEW: ASTE 2023 is redefining the expo experience. Feel the adrenaline at the Rush Hour Carting pre-party, foster new connections at our revamped Thursday lunch, stay updated in our media rooms, and as the sun sets, revel in a grand bourbon tasting that promises to be the talk of the industry.

Join us at ASTE 2023. It's more than an event; it's where the automotive world of tomorrow takes shape today. Secure your spot in this automotive renaissance.



  • 8 hours

    Selling Automotive Service and Repair in a Down Economy – Cecil Bullard

  • 8 hours

    The Ultimate MAP Class (Mastering Advisor Presentations) – Mark Seawell

7 more items available

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